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Hybrid Associate Manager, Consumer Insights
Posted 2 months ago
About the role
- Associate Manager collaborating with the Consumer Insights team at Taco Bell. Responsible for consumer research, data analysis, and providing actionable insights for product development.
Responsibilities
- Assist with aligning the Consumer Insights department’s focus and efforts with the organization’s broader goals and strategies, playing an active role in strategic decision-making and thought leadership
- Think and act with a broader business lens, delivering actionable consumer insights to inspire growth across the organization
- Play a collaborative role in a product and brand marketing teams, supporting the CI Managers in developing and executing learning plans
- Conduct concept testing and product development research to support the Taco Bell product development pipeline, including programming quant questionnaires, drafting qualitative discussion guides, interpreting results into concise recommendations and preparing easy to read, digestible reports and presentations tailored to both working teams and senior executives
- Ensure the Consumer Insights department is known and valued for subject matter expertise, insatiable curiosity, creativity and innovation, objectivity, actionable storytelling, technical excellence, business acumen, strategic mindset, thought leadership, and a passion for change
- Effectively balance Consumer Insight’s internal research and analytical capabilities with usage of external vendors and consultants, to efficiently deliver best practices and optimal business outcomes
- Contribute to a culture of innovation by finding new and better ways of doing things: identify, create, and employ innovative research approaches
Requirements
- Bachelor’s degree with courses in consumer behavior, psychology, statistics, science, engineering or a business-related field required; Master’s degree preferred
- Experience in a consumer insights role supporting a product development pipeline with a focus on concept testing and both quantitative and qualitative consumer feedback
- Minimum of two years direct experience programming quantitative surveys, drafting qualitative discussion guides and analyzing statistical data; moderator experience a plus
- Strong working knowledge of consumer research and analytical techniques, tools, software, and industry developments and their application to business challenges and opportunities, including Qualtrics, aytm, decipher or other similar survey platform; Familiarity with SPSS and Tableau a plus
- Experience using GenAI (such as ChatGPT) desired, but not required
- Prior experience in usability testing to uncover user pain points and guide iterative product enhancements, including the use of eye-tracking software a plus
- Experience working with and managing external research partners and vendors
- Experience in partnering and managing an engaged customer community to design, distribute, and analyze surveys, gathering actionable feedback to inform product and experience improvements desired, not required
- Demonstrated ability to collaborate with, build trust and partnerships with peers across a matrixed organization
- Demonstrated ability to integrate multiple data sources (including primary and secondary research, social media) into clear, actionable insights and stories for a senior leadership audience
- Ability to thrive with autonomy and successfully perform through ambiguity in a fast-paced work environment with comfort in shifting gears and navigating quick pivots and constant work changes.
Benefits
- Onsite childcare through Bright Horizons
- Onsite dining center and game room (yes, there is a Taco Bell inside the building)
- Onsite dry cleaning, laundry services, carwash
- Onsite gym with fitness classes and personal trainer sessions
- Up to 4 weeks of vacation per year plus holidays and time off for volunteering
- Generous parental leave for all new parents and adoption assistance program
- 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
- Comprehensive medical & dental including prescription drug benefits and 100% preventive care
- Discounts, free food, swag and… honestly, too many good benefits to name
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