Product Marketing Manager developing and optimizing packaging strategies for healthcare solutions. Collaborating with sales and product teams in a dynamic B2B environment.
Responsibilities
Develop and refine packaging strategies to support new product introductions and portfolio alignment.
Coordinate with the pricing team to align packaging strategies with pricing models.
Collaborate with cross-functional teams to define customer segments, use cases, and value propositions.
Support and accelerate go-to-market planning and execution with PMO.
Track performance metrics to identify opportunities for revenue growth and retention.
Contribute to commercial playbooks and sales enablement materials.
Lead pilot programs and packaging experiments to validate and refine strategies.
Requirements
5–8 years of experience in product marketing, commercialization, or go-to-market strategy in B2B environments
Understand how packaging and positioning impact adoption, retention, and revenue
Comfortable working across teams and translating strategic goals into operational plans
Experience supporting new product introductions and optimizing existing offerings
Highly organized, analytical, and adaptable in a fast-paced environment.
Benefits
Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development
Wellness programs
Job title
Product Marketing Manager – Packaging and Go-To-Market
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