Marketing Retention Lead focusing on client engagement and lifecycle marketing for a SaaS provider. Collaborating across teams to identify and retain clients within the Accounting - as - a - Service division.
About the role
- Marketing Manager creating and executing marketing strategy for WildPlay, an outdoor adventure park operator. Overseeing campaigns across multiple channels to enhance brand engagement.
Responsibilities
- Develop, deliver and track annual and seasonal marketing plans aligned with business objectives
- Plan, execute, and evaluate marketing campaigns and promotions across brands, product lines, regions and channels
- Balance longer-term strategy with near-term campaign and revenue priorities
- Lead demand-driving initiatives across paid, owned, and earned channels
- Ensure brand tone, messaging, and values are consistently expressed across markets
- Use marketing data and insights to inform priorities and decisions
- Provide leadership and coaching to a small marketing team while overseeing a marketing agency
Requirements
- 5+ years of marketing experience, ideally in a multi-location or consumer-facing business
- 2+ years directly responsible for top-level marketing planning, budgeting
- Experience planning and executing multi-channel marketing campaigns
- Working knowledge of performance marketing and conversion optimization
- Experience managing vendors, agencies, or small teams
- Experience in tourism, hospitality, or experience-based brands is an asset.
Benefits
- Health and dental benefits
- Flexible paid time off
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