Running Paid Media campaigns for various clients in a performance marketing agency. Focused on daily management, analysis, and optimization of campaigns are key responsibilities.
About the role
- Performance Marketing Specialist analyzing and optimizing Google Paid campaigns for global growth at Wati's conversational platform. Collaborating with cross-functional teams to track and report performance metrics.
Responsibilities
- Campaign Execution: Manage the day-to-day operations of Google campaigns.
- Landing Page Optimization: Run A/B tests on landing pages to improve Quality Scores and Conversion Rates.
- Audience Segmentation: Build and refine audience lists to target high-value B2B buyers.
- Reporting: Track daily and weekly performance metrics, providing actionable insights to the Performance Lead.
Requirements
- 1-3 years of experience in Paid Social (Meta/LinkedIn preferred).
- Understanding of the B2B buyer journey and how to use content to nurture leads.
- Strong copywriting skills for ad captions and headlines.
- Experience with video ads and creative testing.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Performance Marketing Specialist at Avis Greece driving digital strategies and managing SEM campaigns. Collaborating on data insights to enhance performance and optimize marketing efforts.
Lead planning and delivery of CRM campaigns for Virgin Red, optimizing engagement and loyalty. Oversee multi - channel communication strategies and work alongside analytics and creative teams.
Performance Marketing Manager developing digital marketing strategies for clients at SPCTR. Focusing on optimizing performance campaigns across platforms like Google, Meta, and TikTok.
Performance Marketing Strategist developing innovative ad concepts and analyzing performance data for clients across various sectors. Collaborating with teams to ensure high - volume creative output.
PPC Analyst responsible for maintaining and optimizing PPC/SEM advertising campaigns at Farfetch. Analyzing data - driven insights, implementing testing tasks while managing campaign performance in a luxury fashion marketplace.
Paid Media Manager at KNIME focusing on data - driven growth through effective paid media strategies. Responsible for campaign execution, optimization, and collaboration with global teams.
Paid Social & Programmatic Senior Specialist executing and optimizing digital marketing campaigns at Brunner. Collaborating on performance insights and managing social media and programmatic ad platforms.
Senior Performance Marketing Manager at Inkster GmbH managing Meta and TikTok campaigns with a focus on D2C branding. Engaging in strategic budget management and collaboration within a dynamic team environment.
Demand Generation Specialist in São Paulo engaging with AWS and partners to drive pipeline growth. Collaborating on campaigns and optimizing demand generation processes through performance metrics.