Werkstudent CRM role supporting marketing and sales initiatives at Volkswagen. Engaging in CRM measures and collaborating on innovative solutions.
Responsibilities
Support the development of CRM initiatives, email campaigns and in-car communications
Assist with implementing initiatives in Salesforce
Test new features
Present work results
Analyze open, click and conversion rates, as well as reporting and KPI tracking
Coordinate requirements with other departments
Requirements
Students (Bachelor with at least 89 ECTS credits or Master) in (Business) Informatics, Business Administration (BWL), Digital Business, Marketing/Communication Sciences, or a comparable field of study
Good to very good academic performance
German language level B2
Affinity for sales
Understanding of CRM concepts (leads, opportunities, open rates)
Benefits
Remote work: Up to 40%
Support in developing CRM initiatives
Access to cutting-edge technologies and creative solutions
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