Customer Success Manager II at RapidScale driving customer relationships and managing cloud service performance for technology solutions. Advocating for customer success and addressing their needs proactively.
About the role
- Senior Manager, CRM Marketing responsible for lifecycle and SMS strategy to drive retention and engagement at The Vitamin Shoppe. Collaborating with teams to optimize cross-channel automation strategies.
Responsibilities
- Own and lead all SMS programs from strategy through execution — including promotional, triggered, and automated campaigns via Attentive.
- Work with the Director, CRM to execute against a roadmap while operating within channel budgets.
- Lead the strategy, development, and optimization of all lifecycle and behavioral email journeys across Responsys and Insider, including acquisition, onboarding, replenishment, churn mitigation, and reactivation programs.
- Partner with the Sr. Manager, CRM Marketing - Email to ensure alignment and synergy across triggered, behavioral, and promotional messaging.
- Collaborate with Loyalty and Analytics to define behavioral triggers, interpret insights, and translate findings into actionable marketing strategies.
- Serve as the primary liaison for key CRM partners (Attentive, Insider, Movable Ink, Responsys) and lead roadmap discussions and innovation initiatives.
- Develop annual lifecycle and SMS channel roadmaps, testing strategies, and personalization enhancements that increase retention and repeat purchase rates.
- Oversee campaign reporting, interpret performance trends, and present insights to inform business strategy and drive ROI.
- Partner with IT and Data teams to maintain trigger accuracy, ensure data flow reliability, and enhance automation capabilities.
- Provide mentorship and tactical support to CRM specialists, fostering knowledge-sharing and operational excellence.
- Contribute to reporting and reviews summarizing CRM performance, insights, and next-step opportunities for senior stakeholders.
- Handles day-to-day communications with technology partners (Attentive)
- Assist with campaign and journey set up in CRM systems as needed.
- Assist with creative ticketing and approval as needed.
Requirements
- Bachelor's degree in a related field (MBA preferred)
- 6–10 years of CRM, lifecycle, or retention marketing experience with proven success across multi-channel programs
- Hands-on expertise with CRM Systems (Attentive preferred)
- Strong understanding of segmentation, data strategy, and campaign analytics
- Experience managing vendor partnerships and influencing cross-functional teams
- Excellent project management and communication skills with executive presence
- Strategic thinker with ability to execute, test, and optimize complex automation journeys
- Familiarity with loyalty marketing, predictive modeling, and retention KPIs preferred
Benefits
- Health insurance
- Remote work options
- 401(k) matching
- Paid time off
- Professional development opportunities
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Senior Customer Success Manager focusing on client migrations and onboarding at S&P Global. Lead customer engagement and relationships across global strategic accounts.
Lead the Delivery & Customer Success team at Optiml, ensuring client value through complex software implementations and efficient operations. Executive collaboration for enterprise clients in real estate and energy.
Customer Success Manager serving as primary contact for eye care practitioners. Overseeing onboarding, training, and technical support while ensuring customer satisfaction with WAVE’s software.
Customer Success Specialist coordinating customer journeys and resolving issues for European clients. Engaging with technical teams to support CSMs in customer success initiatives.
Customer Success Team Lead maximizing customer engagement and operational effectiveness on Clutch's platform. Overseeing customer retention strategies and mentoring team members in a hybrid work environment.
Customer Success Representative providing support for French and English speaking users. Guiding users through the platform and resolving issues in a hybrid environment.
Manager executing VMware Customer Success initiatives at SHI, focusing on VCF adoption and retention. Collaborating across teams to enhance customer value and drive successful outcomes.
Senior Customer Success Manager managing Enterprise and SMB clients at Relo Metrics. Focused on client retention and revenue growth in the sports sponsorship data solutions sector.
Client Experience Manager serving as an advocate for LightEdge clients. Developing strategies for maintaining client retention and identifying growth opportunities while collaborating with sales.