Director of Demand Generation leading the growth efforts at Veza Technologies, a data security platform. Developing and optimizing campaigns to drive demand and revenue growth.
Responsibilities
Create, optimize, and analyze lead generation campaigns
Partner with key stakeholders across teams
Build weekly data insights and performance metrics
Continuously improve campaign performance
Build relationships with Sales leadership
Manage and allocate the demand generation budget
Recruit, lead, and develop a high-performing team
Address customer needs at every buyer's journey stage
Requirements
8+ years of Demand Generation experience
2 years in a B2B, SaaS, or Cybersecurity company
Proven experience running integrated campaigns
Deep knowledge of enterprise organizations' decision-making processes
Expertise in creating programs for buyer's journey
Experience building shared measurement frameworks
Strong analytical skills
Historical understanding for customer and product needs
Running Paid Media campaigns for various clients in a performance marketing agency. Focused on daily management, analysis, and optimization of campaigns are key responsibilities.
Performance Marketing Specialist at Avis Greece driving digital strategies and managing SEM campaigns. Collaborating on data insights to enhance performance and optimize marketing efforts.
Lead planning and delivery of CRM campaigns for Virgin Red, optimizing engagement and loyalty. Oversee multi - channel communication strategies and work alongside analytics and creative teams.
Performance Marketing Manager developing digital marketing strategies for clients at SPCTR. Focusing on optimizing performance campaigns across platforms like Google, Meta, and TikTok.
Performance Marketing Strategist developing innovative ad concepts and analyzing performance data for clients across various sectors. Collaborating with teams to ensure high - volume creative output.
PPC Analyst responsible for maintaining and optimizing PPC/SEM advertising campaigns at Farfetch. Analyzing data - driven insights, implementing testing tasks while managing campaign performance in a luxury fashion marketplace.
Paid Media Manager at KNIME focusing on data - driven growth through effective paid media strategies. Responsible for campaign execution, optimization, and collaboration with global teams.
Paid Social & Programmatic Senior Specialist executing and optimizing digital marketing campaigns at Brunner. Collaborating on performance insights and managing social media and programmatic ad platforms.
Senior Performance Marketing Manager at Inkster GmbH managing Meta and TikTok campaigns with a focus on D2C branding. Engaging in strategic budget management and collaboration within a dynamic team environment.
Demand Generation Specialist in São Paulo engaging with AWS and partners to drive pipeline growth. Collaborating on campaigns and optimizing demand generation processes through performance metrics.