Demand Generation Manager for AI - focused marketing startup driving enterprise pipeline through multi - channel campaigns. Collaboration with Sales and use of AI for innovative demand generation.
About the role
- As Performance Marketing Manager at BLUME2000, manage SEA campaigns and support digital visibility. Collaborate on Google and Microsoft Ads while optimizing performance metrics.
Responsibilities
- You manage and continuously develop our Google Ads & Microsoft Ads campaigns.
- You report on search performance using relevant KPIs and derive actionable recommendations.
- You maintain and optimize the product data feed as the basis for Shopping campaigns.
- You brief creatives for Display & YouTube campaigns.
- You continually optimize account setup and monitor online marketing trends to improve campaigns.
- You support the planning and execution of Social Ads campaigns (Meta & Pinterest).
Requirements
- Fluent German language skills, written and spoken (minimum C1 according to CEFR).
- Degree in Communications, Business Administration/Economics, ideally with a focus on Marketing, or a comparable qualification.
- At least 2 years' experience in SEA, ideally complemented by knowledge of Social Ads.
- Experience in retail and/or performance marketing agency environments is a plus.
- Experience with feed management tools is desirable.
- Knowledge of analytics tools such as Google Analytics & Looker Studio.
- Open to using AI in performance marketing and practical experience with relevant tools.
- Strong analytical skills and a high affinity for numbers.
- A keen eye for effective creative assets and audience-appropriate messaging.
- Open to new online marketing trends and willing to actively test new tools and approaches.
Benefits
- One home office day per week
- Flexible working hours to support your work–life balance
- Culinary perks: Complimentary breakfast and subsidized lunch in our “EssBar” at the Norderstedt office.
- Modern workspaces: inspiring co-working areas and innovative, green meeting rooms.
- Freedom to shape your role: flat hierarchies, an open corporate culture and exciting projects.
- Floral perks: 20% employee discount plus regular seasonal cut flowers, plants and home décor items for your home.
- A Wellpass membership for your health and wellbeing and attractive discounts via the Corporate Benefits platform.
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