Marketing Retention Lead focusing on client engagement and lifecycle marketing for a SaaS provider. Collaborating across teams to identify and retain clients within the Accounting - as - a - Service division.
About the role
- Analista de Marketing Pleno position focusing on media campaign management for lead generation. Based in Brazil, with hybrid work model and various benefits offered.
Responsibilities
- Plan, set up, and optimize paid media campaigns on platforms such as Meta Ads, Google Ads, Programmatic and others;
- Focus on lead acquisition, analyzing cost per lead, cost to acquire members, lead quality and impact on the funnel;
- Develop and execute media strategies covering all funnel stages, ensuring consistency between messaging, audience, budget allocation and objectives;
- Monitor performance indicators and metrics daily, proposing continuous data-driven optimizations;
- Design A/B tests and experiments for creatives, targeting, CTAs and formats;
- Collaborate with Copy, Design and Automation teams to ensure alignment between narrative, creative assets and campaign objectives;
- Prepare analytical reports with clear insights, recommendations and opportunities for improvement;
- Support budget planning, fund allocation and investment forecasting;
- Monitor trends, benchmarks and market best practices to continuously evolve the strategy.
Requirements
- Solid experience managing paid media campaigns, especially focused on performance and lead generation;
- Proficiency in SQL for reporting and analysis;
- Strong command of major ad platforms: Meta Ads, Google Ads (Search, Display, YouTube, Performance Max), Programmatic / DSPs;
- Deep knowledge of metrics such as CPL, CAC, CPA, CTR, ROAS, CPC, relevance and traffic quality;
- Analytical ability to analyze data, read dashboards and interpret results;
- Experience with full-funnel strategies and optimization driven by business objectives;
- Basic knowledge of CRM, landing pages, UTMs, tracking and the acquisition journey;
- Experience running campaigns for financial products or services with longer decision cycles;
- Familiarity with tools such as GA4, Looker Studio, Tag Manager, marketing automation and CRO;
- Experience with growth routines, attribution modeling and hypothesis testing;
- Certifications in Google Ads, Meta Blueprint or similar (advantageous);
- Analytical mindset with a results orientation;
- Strong communication skills and the ability to translate performance into clear insights;
- Proactivity, organization and ability to prioritize;
- Experience collaborating with multidisciplinary teams (CRM, Content, Design, Product).
Benefits
- Meal and food allowance: assistance for purchasing meals and groceries
- Home office / hybrid allowance: monthly stipend for those working from home or in a hybrid model
- Daycare / babysitter reimbursement: monthly reimbursement for daycare, early education or babysitter expenses
- Mobility allowance: financial support for transportation expenses
- Profit Sharing (PPR): strategic compensation based on participation in company results
- Group life insurance: financial protection and assistance for added security and peace of mind
- Private pension plan: support to plan for a more secure future, with company co-contribution
- Health insurance: medical and hospital coverage for you and your dependents
- Dental insurance: dental coverage for you and your dependents
- English Pass: digital English learning platform for personal and professional development
- Wellhub (Gympass): access to gyms and studios across the country
- Zenklub: platform offering psychologists and self-development content for you and your dependents
- Holiday gift basket: provided so you can enjoy a special seasonal gift
- Birthday day off: one day off in your birthday month to celebrate
- Child's birthday day off: one day off in your child’s birthday month to celebrate with family
- Maternity leave: 180 days (six months)
- Paternity leave: 20 days
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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