KAM overseeing brand performance for live commerce platforms in SEA, focusing on Shopee & TikTok trends for impactful content strategies.
Responsibilities
Oversee brand performance, driving success through effective commercial and content strategies, and leveraging new trends and tools
Manage Brand Performance: Oversee the end-to-end performance of assigned brands, focusing on achieving revenue, awareness, and other key goals through effective promotions and content strategies
Operational Management: Oversee all aspects of live commerce operations, including planning, scheduling, execution, and post-event analysis
Content Strategy and Execution: Work with internal Live Commerce team to develop a content calendar, brainstorm innovative content ideas, and continuously refine strategies based on platform trends and key learnings
Strategic Guidance: Provide expert recommendations on strategies, promotions, and content ideas to enhance brand performance on Live Commerce
Build Relationships: Act as the main point of contact for brands and platforms, fostering strong relationships with stakeholders, affiliate partners, and influencers
Collaborate Internally: Work with internal teams like Live Commerce, Commercial, and Performance Marketing to ensure aligned strategies and smooth campaign execution
Coordinate with Platforms: Align with platform counterparts on promotional strategies and leverage unique opportunities
Support Brand Onboarding and Growth: Assist in the onboarding process for new brands and contribute to their growth plans
Ensure Account Retention: Partner with leadership to maintain and grow existing accounts
Requirements
University degree
At least 3 years of relevant experience in ecommerce, preferably with platforms like Lazada, Shopee, TikTok, Tokopedia, other enablers, or with brands and distributors
1 year of experience in live commerce, such as livestreaming or short video formats, is highly desirable
Strong commercial mindset, adaptable, collaborative, and thrives in a fast-paced startup environment
Passionate in live commerce trends - you are in the know of what is relevant and what compelling content looks like
Strong interpersonal, communication, listening and negotiation skills
Ability to develop a brand ecommerce strategy and translate this into annual & monthly activation plans
Eager to learn with continuous growth and improvement mindset - able to work closely with the brand to A/B test different approaches to live commerce to build success stories and drive long term improvement
Experience in developing digital / ecommerce campaign plans
Strong analytical skills for data interpretation and performance enhancement
Project management experience
Proficiency in Excel and PowerPoint
Fluent in English (writing and communicating skills)
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