Sr. Marketing Manager responsible for building integrated marketing campaigns to drive sales pipeline. Collaborating across functions to enhance engagement and deliver revenue.
About the role
- Digital Marketing Manager driving online growth and performance marketing for Ubigi. Establishing strategies for international paid media campaigns and ensuring ROI across channels.
Responsibilities
- Sustainably increase acquisition, conversion and revenue through our digital channels and our app
- Define and deploy a performance‑driven international acquisition strategy: paid social, Google Ads / SEA, Apple Search Ads, display, etc.
- Manage significant media budgets with a constant focus on reducing CPA and improving ROI
- Manage and challenge agencies with a strict performance mindset
- Ensure regular production of high‑performing creatives, optimized and delivered on time
- Design and analyze continuous A/B tests
- Optimize store conversion through a multi‑language / multi‑country ASO strategy
- Collaborate with Product teams to anticipate new services and coordinate their marketing promotion
Requirements
- Degree in digital marketing or related field
- 6 to 10+ years of experience in performance marketing, ideally in an international context, e‑commerce and/or mobile app environment
- Strong expertise in paid media channels (Meta, Google, TikTok, Apple Search Ads)
- Experience managing large media budgets with a strong ROI culture
- Excellent data literacy: KPIs, optimization, testing, advanced analysis
- Comfortable with numbers and reporting tools
- Fluent English required
Benefits
- Compensation package: base salary + individual bonus + semi‑annual profit‑sharing and company savings plan (can be invested in a PEE or PER)
- Salary reviews every 6 months
- Up to 2 days remote work per week
- 25 days of annual leave + additional awarded days off
- Works council (CSE), on‑site company restaurant, comprehensive health insurance, 50% reimbursement of Navigo pass or sustainable mobility allowance
Job title
Job type
Experience level
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Not specified
Degree requirement
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