Hybrid Marketing Strategy Manager

at Best Friends Animal Society

• Job title: Marketing Strategy Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $80,000 - $90,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Bentonville, United States

About the role

• Marketing Manager driving community-centered marketing campaigns while collaborating with cross-functional teams at NWA Pet Resource Center. Engaging Northwest Arkansas communities and supporting diverse marketing initiatives.

Responsibilities

• Drive integrated, community-centered marketing campaigns for the NWA Pet Resource Center, collaborating with cross-functional teams and serving as the primary local marketing contact.
• Oversee content calendars, promotions, and social media efforts that align with Best Friends’ brand voice, strategic goals, and broader campaigns.
• Monitor, analyze, and report on marketing metrics—including social media and campaign performance—to drive continuous improvement.
• Work alongside the Senior Specialist, who leads primary relationships with local press, influencers, and community partners.
• Partner closely with the Community Programs teams to support the marketing and promotion of local events.
• Provide guidance, feedback, and professional development to ensure effective and aligned local marketing execution.
• Support the development of inclusive campaigns that reflect NWA’s diversity and deepen community connections to the organization’s mission.

Requirements

• 6+ years of experience in marketing, communications, or community engagement, ideally in nonprofit or cause-based environments.
• Proven ability to lead campaigns from concept to execution with measurable results, using data and analytics to evaluate performance and inform continuous improvement.
• Experience managing and growing social platforms (especially Instagram and Facebook), with a strong understanding of content strategy, analytics, and audience development.
• Experience developing and managing targeted digital advertising strategies (e.g., social media ads, display ads) to expand reach, attract new audiences, and re-engage existing supporters; ability to align paid media with broader marketing campaigns to drive measurable results.
• Proven ability to lead complex projects across multiple teams, balancing competing priorities and timelines in a fast-paced environment.
• Demonstrated ability to supervise, mentor, and inspire team members.
• Excellent written and verbal communication skills.
• Familiarity with multicultural marketing; Spanish bilingual skills are a plus but not required.

Benefits

• great benefits!