Sr. Marketing Programs Manager driving strategic marketing initiatives for Encircle's growth in B2B property insurance. Focus on account - based and partner - driven programs for pipeline growth and customer expansion.
About the role
- Responsible for developing and optimizing digital marketing strategies for education at Moderna. Collaborate with agencies and analyze campaign performance for continuous improvement.
Responsibilities
- Development of performance marketing campaign strategies across multiple SEM channels (Google, Facebook, Instagram, LinkedIn Ads and remarketing) in partnership with external agencies;
- Campaign optimization, investment planning and control;
- Qualitative and quantitative analysis of campaign performance, aiming for continuous improvement of results;
- Growth, management and activation of lead databases generated in the basic education (K–12) segments;
- Analyze results and prepare reports for business areas, generating insights to support decision-making;
- Monitor results at each stage of the marketing funnel through to conversion;
- Work side by side with specialists to create and monitor roadmaps for optimizing our channels, managing technical improvement projects using SEO, CRO, modeling, experimentation and development techniques;
- Monitor and bring new trends and best practices in digital marketing to the team;
- Collaborate to ensure synergy between digital actions and offline activities during campaigns for the National Textbook Program (Programa Nacional do Livro Didático - PNLD);
- Support in market research and benchmarking;
- Negotiate with partners and service providers in the sector, including requesting and aligning proposals;
- Constant monitoring of websites for potential adjustments and/or updates;
- Track, monitor and consolidate information for presentation in management reports with indicators for Coordination and the Board of Directors.
Requirements
- Bachelor's degree in Advertising and Marketing or Communication, preferably with a specialization in Marketing or related fields;
- Experience in Growth and digital marketing;
- Experience with digital media platforms (Google Ads, Facebook Ads, programmatic, etc.);
- Experience with marketing automation and content marketing (inbound and outbound) for traffic generation;
- Strong project management skills and experience working with agile teams;
- Proficiency in web analytics tools (Google Analytics and Data Studio) and ability to consolidate and analyze data from multiple sources;
- Experience with Microsoft tools or with digital product platforms.
- Preferred:
- Experience in companies and/or markets related to education;
- Basic English and/or Spanish;
- Knowledge of design thinking (desired);
- Basic strategic knowledge of UI/UX (desired);
- Basic strategic knowledge of web/mobile development (desired).
Benefits
- Flexible working hours;
- Hybrid work model;
- Childcare assistance for mothers with children up to 6 years old;
- Pharmacy benefit;
- Day off on your birthday;
- Holiday bridge days and company-wide recess;
- Wellhub;
- Maternity kit for expecting mothers and fathers;
- Profit-sharing;
- Health insurance;
- Dental plan;
- Private pension plan;
- Life insurance;
- Food allowance (Vale Alimentação);
- Meal allowance (Vale Refeição);
- Partnership with SESC;
- 50% discount on the purchase of our books;
- Relaxation/decompression space;
- Futsal and volleyball court for recreational play.
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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