Sr. Marketing Programs Manager driving strategic marketing initiatives for Encircle's growth in B2B property insurance. Focus on account - based and partner - driven programs for pipeline growth and customer expansion.
About the role
- Marketing leader at Synchrony driving growth and profitability for home furnishings retail partners through strategic planning and execution. Collaborating with clients and leading digital marketing initiatives.
Responsibilities
- Drive growth and profitability for a portfolio of top home furnishings retail partners
- Develop and execute growth plans aligned to partner business objectives
- Optimize marketing investment to maximize incrementality and profitability
- Lead in-store and digital marketing execution in collaboration with partners
- Manage an integrated marketing calendar for each partner and ensure quality delivery of strategies
Requirements
- Bachelor’s degree or (in lieu of a degree) high school diploma/GED with 10+ years marketing experience in credit card or financial services
- 6+ years of progressive marketing experience
- Ability and flexibility to travel for business as required
Benefits
- Flexibility to work from home
- Participation in Employee Resource Groups (ERGs) for community and passion
- Employee engagement in culture events and training
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