Trade Marketing Manager at Envista developing marketing strategies and materials for distributor partners to ensure sales-out growth targets. Collaborating with dealer partners and monitoring key performance metrics.
Responsibilities
Develop and execute marketing strategies by devising and implementing marketing plans and programs, to support distributor partners in achieving sales-out growth targets.
Collaborate with dealer Partners by conducting regular meetings with sales and marketing leaders of dealer partners to ensure effective marketing funnel execution and explore opportunities for sales expansion.
Manage the creation and development of marketing deliverables, including creative content, sales aids, and promotional content.
Deploys the channel marketing & program budget to maximize ROI and drive sell-out growth.
Monitor and report on key performance metrics, such as sales, ROI, and market share.
Establish and maintain strong relationships with key contacts within distributor marketing and product management departments.
Coordinate and participate in distributor trade shows and other marketing events organized by distributors.
Gather Voice of Customer (VOC) feedback on industry trends and best practices through competitive analysis, focusing on price positioning, new product launches, and marketing activities.
Ensure that all marketing activities comply with regulatory and legal requirements.
Conduct training sessions for both internal sales teams and dealer partners’ sales and marketing teams, focusing on current and new products.
Requirements
Bachelor's Degree or 4+ years’ experience interacting with distribution partners in a marketing or equivalent capacity in lieu of education
3+ years of Marketing experience within distribution
Advanced Experience in MS Office, Tableau or other BI or data tools
Willingness to travel up to 15% domestically to meet with distributor partners and attend industry events
Must reside within a commutable distance to Brea, CA/Pomona, CA.
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