Marketing Retention Lead focusing on client engagement and lifecycle marketing for a SaaS provider. Collaborating across teams to identify and retain clients within the Accounting - as - a - Service division.
About the role
- Organizing and managing marketing content at Transamerica. Collaborating with teams for digital and print orders while optimizing marketing technology resources.
Responsibilities
- Organize and manage materials in Transamerica’s marketing content database.
- Focus on organizing, tagging and maintaining digital files for both internal and external distribution.
- Content use reporting, budget tracking, and organizing content for timely marketing campaigns.
- Design and deploy marketing technology resources to optimize automated marketing campaigns, material distribution, agency/vendor management, platform use, and tracking reporting and analytics.
- Manage and publish marketing materials (print and digital) to online libraries for internal and external distribution
- Collaborate with teams to fulfill print and digital orders in a time-sensitive environment
- Collaborate with internal business groups and marketing partners to improve the user experience, reporting and distribution.
- Create documentation for business and system requirements for assigned focus area.
- Assist with team projects on library maintenance, metadata, content tagging, and marketing campaign programming
- Develop knowledge of marketing platforms, tools and processes.
Requirements
- Bachelor's degree in information technology, marketing, communications or relevant field, or equivalent experience
- Knowledge of fundamental marketing concepts and tools
- Analytical and problem-solving skills
- Excellent written and oral communication skills
- Ability to handle multiple priorities and meet deadlines
- Understanding of highly regulated marketing environments like financial services (Preferred)
- Previous publishing, library or administrative office experience (Preferred)
Benefits
- Competitive Pay
- Bonus for Eligible Employees
- Benefits Package
- Pension Plan
- 401k Match
- Employee Stock Purchase Plan
- Tuition Reimbursement
- Disability Insurance
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Employee Discounts
- Career Training & Development Opportunities
- Health and Work/Life Balance Benefits
- Paid Time Off starting at 160 hours annually for employees in their first year of service.
- Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
- Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
- Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
- Adoption Assistance
- Employee Assistance Program
- Back-Up Care Program
- PTO for Volunteer Hours
- Employee Matching Gifts Program
- Employee Resource Groups
- Inclusion and Diversity Programs
- Employee Recognition Program
- Referral Bonus Programs
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