Lead an agile, cross-functional team to build and scale a Flutter-based mobile app. Own the roadmap, backlog and experimentation setup to increase customer lifetime value and ensure high-quality delivery across Shopify, CRM and other systems.
Responsibilities
You navigate and refine requirements from internal stakeholders across CRM, D2C, Marketing, BI and Brand, prioritizing them and aligning them with clear business objectives for implementation
You translate the product vision into a clear roadmap with measurable KPIs
You lead an agile, cross-functional development team (Flutter iOS/Android) as well as external partners, ensuring efficient, high-quality delivery
You own the product backlog, write epics and stories, and ensure business requirements are converted into clear, actionable technical concepts
You define features to increase Customer Lifetime Value, develop push strategies and in-app mechanics, ensuring relevance, frequency control and commercial impact
You work in a data-driven way and establish, together with BI, a structured tracking, testing and experimentation setup (A/B tests, event tracking, funnel analyses)
You identify dependencies between the app, webshop (Shopify), CRM and other systems and ensure a scalable, internationalizable platform architecture
You take ownership of app-related launches, promotions and feature releases and support them from concept through to go-live
Requirements
You have solid professional experience as a Product Owner in a fast-paced digital environment, ideally commerce- or app-driven
You have a proven track record in building or scaling mobile apps, loyalty products or personalized commerce experiences
You have experience with Shopify or comparable e-commerce platforms, as well as with data-driven CRM and push setups
You understand technical contexts (ideally Flutter iOS/Android, API integrations, event tracking) and can confidently work with developers on equal terms
You are proficient with agile methodologies (Scrum/Kanban) and tools such as Jira, Confluence or similar systems
You combine strategic thinking with strong operational execution and maintain oversight even with complex dependencies
You have strong communication and facilitation skills and create alignment between business, tech and external partners
You work in a structured, data-driven way and are highly self-motivated in a dynamic environment with considerable scope for shaping the product
You possess business-fluent German and English skills, both written and spoken
Benefits
Attractive employee discounts on ESN & More products
Flexible working hours & remote work options
Subsidies for mobility & fitness (e.g., Wellpass, Deutschlandticket)
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