Senior Product Manager overseeing the D2C monetisation strategy for Perlego's ebook subscription service. Driving pricing, packaging, and revenue growth initiatives within the product team.
Responsibilities
Own the D2C monetisation roadmap from day one — define the vision, prioritise ruthlessly, and lead our team from idea to launch across pricing, packaging, billing, and ARPU expansion.
Drive D2C unit economics, partnering closely with our Head of Paid Marketing on acquisition economics (cost to acquire vs. revenue recovered), payment economics (authorisation rates, dunning, payment method mix), and subscription plan performance.
Lead pricing and packaging strategy — design, test, and optimise subscription plans, pricing tiers, promotional mechanics, and billing cycles to maximise conversion and revenue per user.
Own retention revenue — build and execute strategies for expansion (upsell, plan upgrades) and re-subscription (lapsed user reactivation) as key ARPU growth levers within the D2C funnel.
Define and own monetisation metrics — ARPU, Gross Margin, and CLTV — establishing reporting cadences and sharing insights that build a commercial mindset across the product team.
Partner closely with the Growth PM to align on the subscriber acquisition-to-monetisation handoff — ensuring pricing, activation, and early retention are coherent end-to-end.
Leverage data and customer insight to identify pricing opportunities, model willingness-to-pay, and validate hypotheses through rapid experimentation.
Manage external providers and partners relevant to payments, billing infrastructure, and subscription tooling, in close partnership with our Finance and RevOps teams.
Communicate commercial plans and results clearly to others, creating buy-in and shared accountability for revenue outcomes.
Act as a product and commercial evangelist — promote data-driven decision-making, pricing best practices, and a results-oriented culture across the product team.
Requirements
A senior, commercially fluent Product Manager 🚀 — You have 5+ years of product management experience, with a strong and demonstrable focus on monetisation, pricing strategy, and LTV optimisation in a **consumer (D2C) subscription context**. You're comfortable owning P&L-adjacent decisions and translating financial metrics into product action.
A pricing and packaging expert — You have hands-on experience designing and testing subscription plans, pricing tiers, and packaging structures. You are familiar with pricing research methodologies and know how to move quickly from hypothesis to evidence.
A proven driver of ARPU and margin improvement — You have a track record of measurably improving revenue per user and/or gross margin in a D2C subscription or consumer SaaS context, not just growing subscriber volume.
Always working at the intersection of business, technology, and user experience ⛳️ — You build empathy with users and shape commercially sound experiences, partnering with engineers and designers to make smart scope trade-offs that maximise value.
Deeply quantitative — You are fluent in subscription financial metrics: ARR, MRR, ARPU, CLTV, Gross Margin, churn rate, expansion MRR. These aren't a bonus for you — they are the language you work in every day.
A highly collaborative and trusted partner 🤝 — You operate confidently as a peer to other PMs and leadership. You have a track record of driving commercial outcomes through cross-disciplinary teams, building trust, and giving others the space to contribute.
A reliable and outcome-driven problem-solver 🧠 — You leverage data to identify opportunities, guide decision-making, and shape solutions aligned to company objectives. You balance innovative thinking with commercial pragmatism.
An effective decision-maker ✅ — You make hard trade-offs, communicate them clearly, and lead your squad forward with conviction in ambiguous, fast-moving contexts.
An exceptional communicator 📣 — You translate complex commercial and technical concepts into clear, compelling narratives. You are comfortable presenting pricing strategy to senior leadership and writing clearly for a broad audience.**
It's a plus if you have ⭐️
Experience in payments or fintech-adjacent domains (payment failure rates, dunning strategies, authorisation optimisation)
Experience with Agile development practices
Experience with user research and testing, including pricing-specific research methodologies
Familiarity with tools such as Figma, Miro, Jira, Amplitude, or Stripe
Experience working in higher education, publishing, or EdTech
Experience working in a matrixed or squad-based organisation
Benefits
✨ Compensation
The salary available for this role is £80,000**
🏠 Flexible
We operate a flexible hybrid working environment, we like to see you in the office twice a week.
🧠 L&D Budget
We value continuous learning and you will have a personal L&D budget for online courses, subscriptions, or books not on Perlego.
🤓 Learning Time
All employees have dedicated Learning Time to focus on new skills, projects, or interests outside their day-to-day role, including Hackathons.
🌴 Work-Life Balance
22 days annual leave + 1 additional day per year of service
❄️ Office Reset
The days between Boxing Day and New Year off, additional to annual leave.
🛐 Flexi Bank Holidays
Flexibility to swap local bank holidays for religious or cultural days.
🗺 Work from overseas
Flexible short-period remote working overseas, as long as you remain a UK tax resident.
🏖 Sabbatical
1-month unpaid sabbatical after 3 years; 1-month paid sabbatical after 5 years.
💛 Personal Days
1 additional day per year for life events.
🍏 Health & Wellbeing
Private medical, optical and dental insurance via Vitality.
🚲 Cycle to Work Scheme
🎉 Social
Regular social events and activities for everyone.
🍼 Family time
Competitive matched parental leave and phased return to work.
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