Lead the Delivery & Customer Success team at Optiml, ensuring client value through complex software implementations and efficient operations. Executive collaboration for enterprise clients in real estate and energy.
About the role
- Senior CRM Manager overseeing CRM as a growth lever for a fast-growth DTC brand. Focused on retention, loyalty, and customer relationship building, working hybrid in Cheltenham.
Responsibilities
- Own CRM strategy across lifecycle, retention and repeat purchase
- Improve first-to-second-order conversion and long-term customer value
- Build more relevant segmentation, journeys and customer communications
- Create stronger links between CRM, eCommerce, Paid and trading priorities
- Help define what loyalty, membership and community could mean for the brand
- Improve how CRM contributes to LTV:CAC, retention quality and brand experience
- Build a more disciplined approach to testing, reporting and optimisation
Requirements
- Experience in a high-growth consumer or DTC brand
- Strong CRM or retention ownership
- Commercial understanding of lifecycle value, repeat economics and customer behaviour
- Able to connect customer journeys to real business outcomes
- Comfortable in a fast-moving scale-up environment
- Strong judgement, low ego, high ownership
Benefits
- Genuine ownership of a critical growth and value-creation lever
- Strong package and meaningful bonus opportunity
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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