Content Analyst overseeing content production and distribution for Terra & Vivo Ads in São Paulo. Analyzing data and collaborating across teams to optimize digital content strategy.
Responsibilities
Set editorial briefs and coordinate vendors for content production and, primarily, distribution on the portal and social media;
Organize production schedules and monitor deliveries, including content calendars and audience and performance reports;
Produce studies and benchmarks focused on new news products and portal updates, and implement approved ideas by designing roadmaps and tracking deliveries;
Gather and analyze data and define and monitor success metrics to guide editorial content production and distribution as well as brand and product content;
Apply AI tools to optimize production and workflows;
Represent the content team in briefings for new products and projects.
Requirements
Strong writing skills (degree in Journalism, Communications, or related fields preferred);
Autonomy, organization, and strategic vision;
Knowledge of current affairs and digital consumption habits;
Experience with news/journalistic products for portals and digital platforms;
Analytical ability to interpret data;
Familiarity with metrics and Google Analytics;
Knowledge of SEO strategies;
Good communication skills and confidence working with other squads (notably Technology, Projects, and Data).
Benefits
Choose the ideal benefit for you and your dependents via a digital platform with categories including gym, meal vouchers (VR), food allowance (VA), pharmacy assistance, medical and dental care, and life insurance;
Company mobile phone — yes, a brand-new smartphone for you!
Unlimited voice and data plan — yes, unlimited! On the best mobile network, even faster with Vivo's 5G;
Exclusive Vivo offer with special discounts on landline, broadband, TV and apps;
Eligible to receive an annual bonus or PPR (profit-sharing);
Plan your future with a private pension plan;
Have children? You will be entitled to a subsidy to help with school, daycare, or nanny expenses;
Work in an environment that respects your personality, dress style and individuality — where you can be authentic. #ComeAsYouAre
Work remotely up to 2 times per week. #Mobility
Flexible working hours;
Enjoy a day off to celebrate your birthday;
Take part in one of the largest corporate volunteer programs to help make a difference;
Benefit from our Educational Development Program offering partnerships with educational institutions at a discount, plus certifications and online courses;
Accelerate your career through our Internal Recruitment Program, in Brazil or abroad — we are present in over 17 countries! #VivoMinhaCarreira
Access a range of initiatives to improve your physical, emotional and social well-being through #VivoBemEstar, which promotes healthy habits and quality of life. Services include nutritionist and psychologist consultations, social services, telemedicine, and more;
All our positions are open to people with disabilities and/or rehabilitated individuals. We have a culture that values diversity, differences and the potential of people!
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