Senior Content Specialist responsible for developing high - performing ABM content for HP's marketing efforts. Collaborating with sales and content teams to drive engagement and pipeline growth across various campaigns.
About the role
- Content Designer specializing in AI content standards and creation. Leading personalization initiatives and building AI-powered writing workflows with a hybrid work environment.
Responsibilities
- Define AI Content Standards
- Define metadata, taxonomies, and schemas that support AI retrieval, RAG pipelines, and vector search
- Design and document content standards for conversational, generative, and AI-driven UX patterns
- Partner with CMS teams to maintain scalable content models optimised for automation and machine understanding
- Design modular, atomic content that can be composed, repurposed, or personalised by AI systems
- Support business initiatives exploring how personalisation can improve product conversion rates
- Explore AI integrations with experimentation tools (e.g. Kameleoon) to enable data-driven personalisation
- Build and test AI-powered writing workflows using LLMs, copilots, and automation tools
- Accelerate writing, editing, summarisation, localisation, and content transformation while maintaining quality and compliance
- Create repeatable templates, frameworks, and patterns for scalable AI-generated content
- Define prompt strategies and content rules to ensure safe, accurate, and on-brand outputs
- Run experiments comparing human, AI-assisted, and hybrid content approaches
- Establish quality and safety standards (tone, accuracy, bias, fallback behaviour)
Requirements
- 7+ years’ experience in Content Design, UX Writing, or Content Strategy
- Strong hands-on experience using LLMs/AI tools for content creation and workflow optimisation
- Ability to design prompts, templates, and structured content formats
- Experience writing for AI-driven products (e.g. assistants, generators, intelligent flows)
- Experience with headless CMS and API-driven content systems
- Understanding of responsible AI, bias mitigation, and safe content design
- Strong knowledge of metadata, taxonomies, schemas, and structured content models
- Ability to balance human oversight with AI automation
- Strong cross-functional collaboration skills (engineering, data science, research)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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