Training Content Designer creating high - quality training materials for a Centre of Excellence. Collaborating with experts to ensure engaging, accurate content aligned with learning objectives.
About the role
- Senior Content Specialist responsible for developing high-performing ABM content for HP's marketing efforts. Collaborating with sales and content teams to drive engagement and pipeline growth across various campaigns.
Responsibilities
- This role will serve as the primary content engine for our Account-Based Marketing (ABM) campaigns across 1:1, 1:Few, and 1:Many motions.
- Partnering closely with the Sales & Content Enablement Strategist and junior Content Developer, this individual will deliver high-quality, persona-driven content that drives engagement and pipeline growth.
- In house content development: Deep understanding of HP & competitors’ technical solution portfolio, business & target audience to translate into high performing messaging & content
- Work closely with the junior content developer to execute the creation of the content ( i.e. Folloze boards, social assets, etc )
- Agency content development: Bring the deep understanding of HP’s technical solution portfolio to efficiently & effectively project manage our 3 rd party agencies
- Autonomy to determine how projects/requests are executed based on the brief provided.
- Managing strategic direction & providing oversight to hands-on execution of Junior Content Developer for in-house projects.
- Ensure campaign assets are delivered on time and aligned with activation timelines.
- Maintain content consistency and quality across all channels.
- Project manage agency-led content initiatives using Workfront or similar tools.
- Develop creative briefs and provide clear direction to internal and external partners.
- Review, edit, and approve content developed by agencies and internal contributors.
- Ensure agency outputs meet brand, messaging, and ABM personalization standards.
- Maintain and organize the team’s asset repository.
- Ensure content is version-controlled and accessible for reuse across campaigns.
- Identify opportunities to streamline content workflows and improve operational efficiency.
- Partner closely with Sales & Content Enablement Strategist, Junior Content Specialist, N A marketing team members, WW Marketing, Product marketing, and subject matter experts, External agencies.
Requirements
- Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
- Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave
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