Senior Specialist creating insight - led content for financial advisors at Northern Trust Asset Management. Leading collaboration with investment teams to drive digital engagement across various channels.
About the role
- Content and Communications Lead at Float, a fintech simplifying business finance, shaping content strategy and execution across multiple channels. Own and evolve Float’s marketing communications for growth and engagement.
Responsibilities
- Own and evolve Float’s content and communications motion across all content pillars: SEO/AEO/GEO, social, website, performance marketing and brand
- Partner closely with Growth Marketing to identify content gaps, improve program effectiveness, and create content that supports awareness, engagement, acquisition, and conversion.
- Lead Float’s strategy for “search everywhere optimization,” in partnership with agency support, while improving the system behind how that work gets done.
- Own the social content calendar and channel monitoring across Float’s social presence.
- Support reactive and proactive PR motions, including press requests, leadership messaging, and launch-specific media strategies.
- Contribute to brand marketing as a creative and copy partner, helping ensure alignment between campaigns, brand voice, and the broader content and communications agenda.
- Create AI-enabled workflows that improve how content is researched, produced, repurposed, monitored, and scaled across the broader marketing team.
- Raise the impact of content beyond traditional written formats by shaping stronger multi-format storytelling, e.g. video, infographic, and interactive elements where useful.
Requirements
- 7+ years of experience across B2B content marketing, thought leadership, communications, organic content, or adjacent roles in startup or scale-up environments.
- Content marketing as a core strength, not an adjacent skill—especially in search-driven, growth-relevant, B2B work.
- Experience operating across multiple content and communications disciplines, ideally including SEO, performance marketing, organic social, executive narrative building, PR, or brand support.
- Strong writing and editorial judgment across formats, with evidence you can shape more than just written content.
- Practical, workflow-level AI fluency, with examples of how you have used AI to improve speed, quality, experimentation, or team leverage.
- Strong prioritization and business judgment in broad, ambiguous roles where many valid things could be done at once.
- Comfort moving between strategy and execution regularly, and evidence that you can handle context switching without losing quality or business alignment.
- Canadian market experience and clear fintech-adjacent experience are strongly preferred.
- Comfort working in a hands-on role without a large team, and genuine interest in building rather than only managing.
Benefits
- Competitive compensation
- Equity options
- Benefits
- Hybrid work model – we are based in Toronto with in-office days for connection and collaboration
- Catered team lunches every Tuesday, Wednesday and Thursday
- Dog-friendly office
- High-trust, high-performance culture where your work truly matters
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