Running Paid Media campaigns for various clients in a performance marketing agency. Focused on daily management, analysis, and optimization of campaigns are key responsibilities.
About the role
- Senior Director of Integrated Marketing leading global marketing strategy at Tanium. Overseeing integrated campaigns and cross-functional collaboration to drive business objectives.
Responsibilities
- Develop and own Tanium’s global integrated marketing strategy, aligning messages, audiences, and channels across the full customer journey.
- Design and govern the tiered campaign framework (Tier 1, 2, 3), ensuring consistency and scalability across corporate, regional, and partner motions.
- Partner closely with Product Marketing to translate positioning, personas, and product launches into unified global campaigns.
- Build the global webinar strategy, including editorial calendar, thought leadership, product demos, and partner-led sessions.
- Define pre-event, onsite, and post-event marketing flows to maximize engagement, lead capture, and pipeline impact.
- Own global nurture strategy, including segmentation, audience journeys, messaging, testing, and automation.
- Lead the creation and execution of full-funnel integrated programs, bringing together broad-based channels (webinars, events, email, content syndication) with digital, paid, ABM, and field marketing.
- Act as the connective leader between Product Marketing, Digital, Events, Field & Channel Marketing, SDR, and Sales to ensure programs land correctly and drive business outcomes.
- Own campaign performance frameworks, including pipeline contribution, CAC efficiency, conversion performance, and ROI across all broad-based programs.
- Lead a high-performing integrated marketing team and mentoring function.
- Own budget planning and investment strategy for broad-based channels and integrated campaigns.
Requirements
- BA/BS or equivalent industry experience required
- 15+ years' experience in managing demand generation strategy across online and offline channels, demonstrating significant measurable results
- 5+ years' experience leading and managing a team (5+ direct reports)
- Experience with Marketing Automation is required. (Marketo experience a plus)
- Experience with Intent Platforms (6Sense)
- Experience with Salesforce CRM
Benefits
- medical, dental and vision plan
- family planning benefits
- health savings account
- flexible spending account
- transportation savings account
- 401(k) retirement savings plan with company match
- life, accident and disability coverage
- business travel accident insurance
- employee assistance programs
- disability insurance
- other well-being benefits
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