Associate Social Media Editor at Esquire shaping cultural conversations through social media engagement. Responsible for producing content across various platforms and collaborating with editorial teams.
About the role
- Social Media Manager driving social strategy and content for sports betting platforms. Collaborating with teams and managing community engagement for a high-impact presence.
Responsibilities
- Build and execute social strategies for SportyBet, Football.com and SportyTV, aligned with global brand guidelines and priorities
- Own the social calendar around major football moments (EPL, UCL, LaLiga, AFCON, World Cup qualifiers, etc.)
- Translate football and betting narratives into daily content that wins attention and drives conversation
- Create and publish content across platforms (Instagram, TikTok, X, Facebook, YouTube Shorts, Telegram, etc.).
- Manage community engagement: comments, DMs, escalations, sentiment and moderation.
- Execute real-time/reactive content around match days, breaking news, controversies, memes and trends.
- Lead the creation of betting-first content: odds moments, accas, value angles, live betting hype, rivalries and fan banter.
- Ensure betting content is engaging, on-brand, compliant, and built to convert (without feeling generic or overly salesy).
- Collaborate with internal stakeholders to support key product pushes and campaigns.
- Support Sports Media storytelling through SportyTV and Football.com formats: highlights-style narratives, football culture content, commentary-driven moments, and personality-led publishing.
- Help scale repeatable content series with strong retention and community hooks.
- Work with influencers, creators, tipsters and sports personalities to drive reach and credibility.
- Support paid + organic campaign activations with marketing teams.
- Spot local relevance opportunities across Spanish-speaking and global football audiences.
- Track KPIs: reach, engagement, follower growth, CTR, conversions, retention, and sentiment.
- Deliver weekly/monthly reporting with insights and next actions.
- Run testing frameworks to continuously improve formats, hooks, timing and distribution.
- Coordinate with designers, editors, content creators and country teams for speed + quality.
- Support junior teammates when needed with feedback and guidance.
- Keep workflows clean, efficient and scalable.
Requirements
- 3–6+ years experience in social media (ideally within sports betting, gaming, sports media or football content)
- Strong understanding of sports betting culture and what drives community + conversion
- Deep football knowledge + love for the sport
- Excellent platform instincts across TikTok/IG/X/FB/YouTube Shorts
- Confident using analytics to improve performance and decision-making
- Strong stakeholder management and ability to move fast in a high-output environment
Benefits
- A competitive salary + individual performance based bonuses every quarter
- 28 days paid annual leave
- Our core working hours are 10am-3pm in your local time zone with flexibility outside of this
- Referral bonuses & flash bonuses
- Top of the line equipment
- Annual company retreats to provide great internal networking opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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