Industry Principal, CSA role at Softchoice leading enterprise transformations with a focus on technology and innovation. Engaging strategic customers in diverse technology landscapes to realize measurable impacts.
Responsibilities
Co-Author the executive sales cycle end-to-end across Transformation, Security, Data & AI, Infrastructure Modernization, and Workplace—leading discovery, mapping business problems to service-led offers, orchestrating virtual teams (pre-sales architects, delivery, partners), shaping proposals and SOWs, and negotiating to signature.
Lead with value and measurable ROI, building compelling business cases tied to productivity gains, cost-to-serve reduction, risk and compliance outcomes, and adoption metrics that ensure impact beyond the close.
Facilitate C-level and boardroom conversations to demystify AI and modern technology, align stakeholders, and drive clarity on which initiatives to pursue, why they matter, and how they deliver business outcomes.
Architect and position integrated solutions spanning AI, data platforms, security, cloud, infrastructure, and modern workplace—ensuring designs are scalable, secure, and aligned to enterprise operating models.
Partner in co-sell and funding motions, working closely with OEM Partners, Microsoft and other hyperscalers to unlock workshops, AMMP/MDF, incentives, and proof-of-concept funding that accelerates pipeline and deal velocity.
Maintain pipeline discipline and forecasting rigor, ensuring strong Salesforce hygiene, weekly funnel cadence, sufficiency management, and effective use of Sales Ops dashboards.
Evangelize responsibly, positioning governance, identity, Zero Trust, Purview, DLP, and AI Centers of Excellence to help customers scale innovation while reducing risk.
Activate and lead High Performance Teams (HPTs), align account executives, CSLs, architects, and delivery leaders to execute complex, multi-domain initiatives with shared accountability.
Drive adoption and change, ensuring solutions translate into realized value through enablement, operating model alignment, and sustained customer engagement.
Requirements
Senior executive credibility, with a proven ability to engage CIOs, CISOs, CTOs, and business leaders in outcome-focused, strategic conversations.
Deep expertise in one or more core domains—Security, Data & AI, Infrastructure Modernization, or Workplace prepared with strong working knowledge across the full enterprise technology stack.
Proven experience owning complex, services-led sales cycles, including discovery, solution shaping, proposal and SOW development, and executive-level deal closure.
Strong business acumen, with the ability to build and articulate ROI-driven business cases tied to productivity, cost optimization, risk reduction, and regulatory compliance.
Hands-on architectural and consulting background, enabling you to move seamlessly between strategy, design, and execution when required.
Experience operating in a partner-centric ecosystem, working with Microsoft and other hyperscalers to drive co-sell motions, funding programs, and joint GTMs.
Comfort with ambiguity and transformation, able to lead through change, evolving operating models, and emerging technologies.
A High-Performance Team mindset, excelling at orchestrating virtual teams, enabling others, and scaling impact through collaboration.
Strong communication and storytelling skills, capable of simplifying complexity and influencing decision-makers at all levels.
A disciplined operator, maintaining pipeline rigor, forecast accuracy, and CRM hygiene without losing focus on customer outcomes.
Values-driven leadership, balancing confidence with humility, ownership with empowerment, and ambition with accountability.
Benefits
Health and Wellbeing: Medical and Dental Care, Employee & Family Assistance Program
Financial Benefits: RRSP/DPSP Retirement Savings Plan with Company Matching, Life and Disability Insurance
Paid Time Off: Vacation and Sick Leave, Holidays, Parental Leave, Volunteer Days, Bereavement Leave
Additional Perks: Employee Discount Program
Job title
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