Hybrid Digital Marketing Consultant, SEO

at SOCi, Inc.

• Job title: Digital Marketing Consultant, SEO
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: CA$60,000 - CA$80,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Digital Marketing Consultant managing SEO and Social Media strategies for enterprise clients. Deliver competitive analysis, insights, and recommendations to optimize performance.

Responsibilities

• Support an assigned book of business by delivering domain-specific analysis (e.g.SEO, Social Media, etc) and recommendations aligned to SOCi’s packaged services.
• Participate in customer meetings alongside CSMs to offer prescriptive analysis and insights on performance, updates, and best practices.
• Build best practice materials based on established industry guidance.
• Monitor domain-specific performance for assigned accounts (e.g. SEO, Social Media, etc), flagging trends and surfacing opportunities to improve visibility.
• Collaborate with internal partners to design effective programs that support customer goals and business objectives.
• Provide tailored content and on-page recommendations - such as titles, descriptions, and alt text - based on established guidelines.
• Document and escalate technical concerns, as they arise, to the appropriate internal resource.
• Assist in troubleshooting customer escalations as needed.
• Be willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned

Requirements

• Minimum of 2+ years of professional SEO or Social Media experience, or other relevant experience in creating and/or implementing SEO or Social Media plans and strategies
• Organized and detail oriented
• Solid written and verbal communication skills
• Advanced Excel and Google Sheets experience
• Google Search Console, Screaming Frog, SEMRush, Google Analytics experience
• Ability to multitask
• Familiar with all Microsoft’s business programs / Google suite
• Takes initiative and strong at following up
• Exceptional customer advocate and internal ambassador
• Experience in a fast paced, deadline-driven environment
• Strong understanding of technical SEO (ex. sitemaps, canonicalization, Schema.org, robots.txt, metadata, site speed optimization)
• Knowledge of various project management methodologies ( e.g. agile/ scrum ) and ticketing platforms ( e.g. Jira ) a plus
• Basic understanding of HTML / CSS
• Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned

Benefits

• Health insurance plans, dental, and vision
• Wellness incentives
• 401(k) plan with employer match
• Flexible paid time off
• Quarterly wellness days
• Paid holidays
• Unique employee engagement programs