Digital Marketing Manager supporting integrated advertising campaigns for Penumbra. Collaborating with cross - functional teams on strategic marketing initiatives.
About the role
- Digital Marketing Manager using cutting-edge AI technology to engage key audiences and meet marketing targets. Responsibilities include executing digital marketing plans, optimizing content, and analyzing campaign metrics.
Responsibilities
- Create and execute global digital marketing plans that enable Hawk to achieve its demand capture, demand creation and brand awareness goals in its target regions
- Plan and lead the strategy for optimizing Hawk’s organic search visibility, driving demand capture and awareness through SEO and GEO and supporting the optimization of digital content on the website and Hawk YouTube channel
- Build and optimize paid search programs that drive demand
- Manage and grow the company’s paid presence on LinkedIn to generate demand and brand visibility
- Ensure that Hawk is positively represented on the appropriate third-party review and other websites
- Oversee the management of Hawk’s email marketing activity
- Be responsible for the Hawk website, continually optimizing content and user experience, and leading the next iteration of the site
- Start every day with the metrics: monitor, analyze, and report on the effectiveness of digital marketing campaigns and optimize accordingly
- Introduce new digital marketing ideas by keeping up to date on trends and technologies and implement best practices to help drive visibility and MQLs/SQLs/Pipeline
- Collaborate with Product Marketing, Field Marketing, Marketing Operations, designers, and external web agency to ensure that digital activity is planned and executed effectively
- Manage budgets with care and precision to ensure maximum ROI
Requirements
- 5+ years’ experience of Digital Marketing, preferably for a B2B technology organization
- A solid understanding of key Marketing metrics and a proven track record in delivering on targets, through determination, organization and creative thinking
- An obsession with numbers - you get up every day with a desire to look at data, and you’re proactive and quick in drawing conclusions, sharing your ideas, and optimizing campaigns
- The ability to present digital marketing plans and results to a wide range of internal audiences
- Proficiency in Google Ads, Google Analytics and LinkedIn advertising is essential (certifications are preferred)
- Experience of Hubspot would be an advantage
- Excellent written English (proficiency in German is a plus)
- Exceptional organizational capabilities and a strong eye for detail
- Self-motivation, proactivity and drive
- Experience in the financial services sector would be an advantage
Benefits
- Opportunities to grow professionally and make a difference in the world
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Digital Marketing Specialist enhancing digital marketing visibility at Wihuri Metro - tukku in Finland. Collaborating within a dynamic team to develop and drive impactful digital strategies.
Digital Marketing Specialist for a US - based Digital Marketing Agency client identifying leads and driving sales growth. Collaborating with the Client Acquisition and Marketing team to optimize online services.
Digital Marketing Specialist executing marketing initiatives to support business growth at Vector Security. Responsible for website updates, email marketing, and analytics reporting.
Manager of Global Digital Marketing leading international campaigns for Paramount Pictures. Collaborating with cross - functional teams to execute impactful digital initiatives.
Digital Marketing Coordinator supporting BaubleBar's eCommerce campaigns on Meta and Google Ads. Collaborating with marketing, creative, and ecommerce teams to optimize digital marketing efforts.
Digital Marketer creating and optimizing online marketing strategies for Pacific Health Group. Responsible for increasing engagement and participation in healthcare programs through digital platforms.
Internship focusing on online marketing and community management for the Dutch market at Meet5, a leisure community for people over 40. Creative responsibilities include content creation and community engagement.
Intern supporting marketing campaigns and CRM efforts for German - speaking clients at Numberly. Collaborating with cross - functional teams and analyzing campaign performance.
Online Marketing Manager strategizing performance for E - Commerce brands. Collaborating with clients to optimize marketing efforts and drive profitable growth.