Lead marketing strategies for U.S. Oncology portfolio at Bristol Myers Squibb. Oversee brand management, market insights, and national/regional alignment.
About the role
- Data Analyst focused on Marketing Intelligence at Sicredi transforming data into actionable insights. Collaborating with teams on performance analysis and dashboard creation.
Responsibilities
- Conduct conversion funnel analyses (web and mobile), identifying bottlenecks, opportunities and impacts by channel, campaign, audience and journey.
- Evaluate paid media performance (e.g., CAC, CPA, ROAS, conversions, incremental impact when applicable) and produce recommendations for optimization.
- Analyze Top, Middle and Bottom of Funnel campaigns, linking effort and impact with appropriate metrics for each stage (awareness → consideration → conversion → retention).
- Explore behavior patterns and segments (cohort, recurrence, engagement) to help refine strategies and hypotheses.
- Work with GA4 to extract, explore and interpret data, ensuring consistency of metrics, events and conversions.
- Support the evolution of instrumentation and data quality (e.g., definition and validation of events, parameters, conversions, naming conventions and rules).
- Combine marketing, digital analytics and product data for integrated analyses (e.g., the full journey from click to outcome).
- Build and maintain Power BI dashboards focused on decision-making (performance, funnel, campaigns, channels, journeys).
- Ensure good BI modeling (DAX measures when necessary, correct granularity, performance and governance).
- Translate data into narratives and recommendations: executive presentations, clear insights, trade-offs and practical next steps.
- Collaborate with Marketing, Growth, Product and Data (Engineering/Analytics) teams to align definitions, metrics and priorities.
- Contribute to the standardization of metrics, data dictionaries and indicator documentation.
- Support continuous improvement and monitoring routines (alerts, recurring analyses, performance cadences).
Requirements
- Advanced SQL (CTEs, window functions, complex joins, creation of analytical tables, validations, performance tuning).
- Experience with Power BI (modeling, measures and visualization).
- Strong skills in data storytelling and data visualization: communicate insights with clarity, context and actionable recommendations.
- Experience with conversion funnel analysis and marketing campaign analysis.
- Experience analyzing campaigns by funnel stage (Top/Middle/Bottom) and defining KPIs by objective.
- Practical knowledge of GA4: understand its structure, metrics, events/conversions, dimensions, explorations and limitations.
- Understanding of digital journey and product funnel (web and app).
Benefits
- Fixed 14th and 15th salaries
- Profit-sharing/Results participation (based on seniority)
- Health and dental plans with no copayment
- Well-being programs through Wellhub (formerly Gympass): Nutrition, Psychology, Occupational Health, Massage, Running group and local gym
- Meal and food allowances with flexible percentage allocation between meal and food cards, no copayment
- Extended maternity and paternity leave
- Childcare or nanny assistance for children up to 6 years and 11 months
- Assistance for children with disabilities, no age limit
- Life insurance
- Private pension up to 8% of salary
- Training platform – Sicredi Aprende, offering a variety of courses
- 40-hour workweek – using a time-bank system
- Remote work allowance (except for positions that are 100% on-site).
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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