Portfolio Marketing Manager overseeing execution of enterprise growth-theme campaigns at S&P Global. Collaborating across teams to ensure impactful delivery on time and on strategy.
Responsibilities
Operationally own the execution of enterprise growth-theme campaigns from brief through delivery and measurement.
Work across divisional marketing teams, content marketing, demand generation, and events to ensure campaigns land with impact.
Develop detailed campaign plans including timelines, channel mix, content requirements, audience segmentation, and KPIs.
Manage campaign calendars to ensure sequencing aligns with divisional activity and major events.
Serve as the operational point of contact between the enterprise hub and divisional marketing teams for campaign alignment.
Partner with divisional product marketers to synthesize product-specific capabilities into unified enterprise narratives for each growth theme.
Brief and project-manage the creation of campaign assets including thought leadership and digital content.
Coordinate paid media, organic social, email nurture, and web activation, ensuring consistent messaging across all channels.
Work with Event Governance and divisional teams to embed growth-theme narratives into S&P Global’s major event calendar.
Define and track campaign KPIs including pipeline influenced, MQLs generated, engagement rates, and brand lift.
Maintain campaign playbooks and templates that codify best practices for enterprise growth-theme campaigns.
Requirements
Bachelor’s degree required or equivalent relevant experience; MBA or advanced degree preferred.
5+ years of B2B marketing experience, with at least 4 years in campaign management, portfolio marketing, or integrated marketing roles within financial services, technology, or data/analytics industries.
Demonstrated track record of planning and executing multi-channel, cross-functional campaigns that drive measurable pipeline and revenue outcomes.
Proven ability to work across matrixed organizations, coordinating with product marketing, content, demand generation, events, and sales teams to deliver integrated campaigns.
Strong proficiency in campaign analytics, attribution modeling, and performance reporting; comfort with marketing automation platforms and CRM systems.
Exceptional written and verbal communication skills, with the ability to distill complex product capabilities into clear, compelling campaign narratives.
Experience managing multiple concurrent workstreams with senior stakeholders across different business units or divisions.
Experience in financial data, capital markets, energy, or enterprise software sectors preferred.
Familiarity with account-based marketing (ABM) strategies and tools (e.g., 6sense, Demandbase) preferred.
Experience working within a hub-and-spoke or center-of-excellence marketing model preferred.
Working knowledge of AI-powered marketing tools and willingness to pioneer GenAI-enabled workflows preferred.
Benefits
Health & Wellness: Health care coverage designed for the mind and body.
Flexible Downtime: Generous time off helps keep you energized for your time on.
Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.
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