Performance Marketing Analyst optimizing paid media channels like Google and Meta for Dafiti. Focusing on growth and analyzing data for strategic decisions in a dynamic environment.
About the role
- Marketing Analyst focusing on performance analytics and strategic sales planning at Dafiti. Collaborating with teams for marketing investment optimization and generating actionable insights.
Responsibilities
- Sales forecasting;
- Analysis of sales performance (Actual vs Plan);
- Modeling using Excel/Google Sheets to automate processes;
- Customer behavior analysis by cohort (Cohort analysis);
- Optimization of marketing channel investment allocation;
- Performance meetings with leadership from other teams
Requirements
- Bachelor's degree (Engineering, Statistics, Mathematics, Business Administration, Economics, or other related fields);
- Experience in planning is desirable;
- Proficiency in Excel/GSheets is essential;
- Knowledge of SQL for data extraction is desirable
Benefits
- Wellhub | Access to gyms and wellness services nationwide 💪
- Caju | Flexible Visa-branded benefits card
- Sulamérica Medical and Dental assistance 🏥
- Discount in the app on products sold and delivered by Dafiti
- Dr Dafiti | Health and well-being program for Dafiti Group employees
- Birthday day off 🥳
- Dft Pause | Regular break program ⏸️
- Life insurance
- PPR | Profit-sharing (Participation in Profits and Results)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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