Field Marketing Manager driving regional marketing strategy and campaigns for North West Europe at F5. Collaborating closely with sales leadership and managing the marketing budget for effective field engagement.
About the role
- Marketing Coordinator leading the Indication Program for Construtora Tenda, enhancing recruitment strategies and improving partnership with sales teams.
Responsibilities
- Lead and drive the Referral Program, ensuring sustainable growth, commercial relevance, and alignment with the sales funnel;
- Act as the primary partner to commercial leadership, working closely with the sales team to increase participation, referral quality, and conversion;
- Communicate, influence, and engage sales teams, ensuring clarity around goals, incentives, benefits, and visibility of program opportunities;
- Develop and monitor campaigns, rituals, and incentive strategies, strengthening the referral (MGM) channel as a relevant sales avenue for the company;
- Lead a team of 3 people, setting priorities, fostering development, and ensuring consistent execution;
- Track KPIs, dashboards, and program targets, interpreting data to propose practical, results-oriented adjustments and improvements;
- Conduct recurring studies on the customer/referral journey, incentives, communication, and the experience of both referees and referrers, proposing structural improvements when necessary.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or related fields;
- Strong commercial profile, with experience in sales teams, growth, commercial engagement, or incentive program management;
- Excellent communication and strong influencing skills, with the ability to mobilize leaders and run rituals and meetings with energy, clarity, and focus;
- Experience leading teams, with strong priority management, organization, and a consistent delivery pace;
- Analytical business mindset, able to interpret data, identify opportunities, and adjust strategies pragmatically;
- Systemic thinking, sense of urgency, autonomy in decision-making, and high adaptability to dynamic scenarios;
- Experience with CRM, referral programs, regional commercial strategies, and/or sales cycle management is a plus.
Benefits
- Meal and Food Vouchers (iFood Benefits available);
- Transportation allowance — available for other roles;
- TendaPrev;
- Annual bonus based on achievement of results.
- Health plan — primary holder pays no monthly fee, only co-payments when used;
- Dental plan — optional;
- Life insurance;
- Wellhub;
- Dr. Alper — free consultations with specialists across various areas;
- Pregnancy program and extended maternity leave;
- Pharmacy partnership/discount.
- Hybrid work model — 2 days per week remote;
- Flexible hours;
- Birthday day off;
- Alo Viva Bem — dedicated employee support channel.
- Education platform;
- Educational subsidy.
- Childcare assistance for mothers;
- Extended paternity leave.
- Discount on Tenda apartments;
- Discount on Cinemark tickets;
- Holiday/Christmas bonus.
Job title
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