Performance Marketing Analyst optimizing paid media channels like Google and Meta for Dafiti. Focusing on growth and analyzing data for strategic decisions in a dynamic environment.
About the role
- Marketing Analyst focused on creating marketing plans and managing product demand projections for a leading pharmaceutical company.
Responsibilities
- Develop marketing plans for the products under your responsibility, implement them and monitor results;
- Prepare demand and sales forecasts for the products and monitor forecast accuracy;
- Analyze data from specific audits (Demand, Sales, Prescription audits);
- Monitor inventories at external customers and internal stock together with the Production Planning and Control (PCP) and Commercial teams, providing relevant recommendations and positioning;
- Define marketing strategies and implement tactical action plans;
- Plan and participate in events related to the area of activity;
- Control and monitor promotional investments;
- Manage the products' P&L;
- Interface with the Sales Force to monitor and implement tactical actions;
- Maintain contact and influence with key opinion leader physicians (KOLs) in the specialties targeted by your products;
- Enter and control purchase orders and drafts of promotional materials and free samples for the products under your responsibility;
- Work collaboratively with team members to execute tasks.
Requirements
- Bachelor's degree in Business Administration, Marketing, Communications, Pharmacy or related fields;
- Knowledge of market audits (IQVIA, CLOSE-UP, etc.) and marketing tools;
- Experience in data analysis, market forecasting and brand management;
- Advanced Excel and PowerPoint skills;
- Ownership and proactivity in self-management of activities;
- Commitment and personal accountability;
- Good communication skills.
- Will be considered a differential:
- Knowledge of financial management and analysis;
- Presentation techniques;
- Experience in the pharmaceutical sector, or in the orthopedics or dermatology markets;
Benefits
- Medical and dental insurance
- Aché and Biosintética medications completely free of charge for you and your direct dependents
- Preventive exams with no co-payment
- On-site consultations and sample collection*
- Wellhub (formerly Gympass)
- "Estar Bem Aché" is our integrated health program designed to care for the mental and physical health and the social, financial, occupational and intellectual well-being of employees and their legal dependents
- Support programs for pregnant and postpartum employees and spouses
- Partnerships and agreements offering scholarships and educational discounts at various institutions
- Profit Sharing Program (PPR)
- Meal and food vouchers
- Transportation allowance, parking or company shuttle*
- Childcare assistance or exclusive daycare at the Guarulhos site
- Short Friday (early finish) exclusive to the Guarulhos site for administrative positions
- Christmas gift
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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