Trade Marketing Analyst managing and leading marketing plans in the pharmaceutical sector. Collaborating with various teams to enhance product performance and meet sales goals.
Responsibilities
Contribute to and lead the development, planning, and ongoing review of the trade marketing plan based on results, benchmarks, and company guidelines;
Direct and influence channel trade, operations, and commercial teams to execute plans and tactical actions aimed at achieving sell-out targets;
Manage the budget, monitoring, and periodic reporting;
Analyze the performance of activities and propose corrective plans when necessary;
Placement plans for launches and performance tracking;
Contribute to management presentations and provide directional guidance to field teams;
Collaborate with areas such as Marketing, Market Intelligence, and CRM, sharing and capturing information to build more accurate plans;
Act as the focal point for communication with channel trade, operations, and sales teams, clarifying questions about plan implementation at the POS;
Monitor indicators (such as sell-out, market share, product availability/positivation, and DDE), propose improvements, and update information based on audit data and commercial team requests.
Requirements
Bachelor's degree in Sales Administration, Marketing, Engineering, or other related fields;
Proficient in Microsoft Office;
Previous experience in Trade Marketing, Sales Administration, or Commercial roles, preferably in the pharmaceutical or consumer goods sector;
Analytical skills and logical reasoning to work with data and strategic business analyses;
Strong communication and interpersonal skills to interface with other teams;
Knowledge and practical experience with pharmaceutical market audits (Close Up, IQVIA, etc.);
Familiarity with market data from Dunnhumby and Symphony;
Benefits
Medical and dental insurance
Aché and Biosintética medicines provided free of charge for you and your direct dependents
Preventive exams without co-payment
On-site medical consultations and sample collection*
Wellhub (formerly Gympass)
"Estar Bem Aché" is our integrated wellness program designed to care for the mental, physical, social, financial, occupational, and intellectual well-being of employees and their legal dependents
Support programs for pregnant employees and spouses and for postpartum employees
Partnerships and agreements offering scholarships and education discounts at various institutions
Profit-Sharing Program (PPR)
Meal allowance
Food allowance
Transportation voucher, parking, or company shuttle*
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