Marketing analyst improving marketing strategies and overseeing campaigns at MPD Engenharia. Collaborating with teams to optimize performance and drive engagement.
Responsibilities
Develop, implement and oversee administrative and strategic marketing activities, ensuring alignment with company objectives.
Obtain quotes from suppliers, ensuring quality, cost-effectiveness and innovation in contracted services.
Manage the distribution of promotional materials to customers, employees and the sales team, ensuring impact and consistency in communication.
Maintain relationships with advertising agencies, promotion and events agencies, photographers, the press, digital agencies, printers and various suppliers, coordinating integrated actions.
Define, implement and monitor media and promotion plans, focusing on measurable results and strategic indicators.
Monitor competitors' actions, market trends and benchmarks, proposing adjustments and opportunities for competitive positioning.
Analyze results of digital and offline marketing campaigns, using KPIs and relevant metrics to optimize performance and ROI.
Propose creative and innovative ideas for campaigns, content and marketing strategies, adding value to the brand and audience experience.
Design and conduct research with customers and prospects, turning data into strategic business insights.
Support the team in building digital strategies, online content and social media presence, with both analytical and creative perspectives.
Requirements
Professional Experience: Preferred 3 years of experience in Marketing, with experience in digital strategies, data analysis and online campaigns.
Education: Preferred completed higher education in Business Administration, Marketing, Advertising, Public Relations or Journalism.
Certifications: Preferred completion of professional development courses related to the field and digital marketing.
Desired personal skills and characteristics:
Strategic and analytical thinking
Creativity and the ability to propose innovative ideas
Interpersonal skills and teamwork
Clear and objective communication
Planning and organizational skills
Commitment and quality of work
Technical competencies:
Knowledge of Microsoft Office 365
Strong foundation in Marketing principles
Experience with Digital Marketing tools, metrics analysis and online campaign management
Benefits
🍒 Afternoon fruit snacks
📅 1 day of home office per week (**we are located in Alphaville**)
🥖 Breakfast
🥗 Meal or food allowance
🚞 Transportation voucher
🩺 Medical and dental insurance
🏋️♀️ Totalpass
⛑️ Group life insurance and funeral assistance
🍼 Maternity kit
💵 Payroll-deductible loan
✨ Viva Bem - psychological, legal and financial support
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