Senior Marketing Manager leading marketing strategy at Woodstock Legal Services. Build content and brand awareness to attract lawyer consultants and clients.
About the role
- Senior Marketing Manager at Collinson, managing personalized customer journeys and optimizing client onboarding on digital platforms. Driving data-driven communications and multi-channel personalisation strategies.
Responsibilities
- Customer Journey Ownership: Plan, build and optimise end-to-end customer journeys using Salesforce Marketing Cloud, Data Cloud, Ad Studio, Interaction Studio, and Airship.
- Client Onboarding Delivery: Lead the marketing onboarding of existing client deals onto the new digital platform and app, ensuring communications, data flows, and engagement strategies are fully aligned.
- Operational Excellence: Translate strategic goals into structured execution plans, ensuring timely delivery of personalised campaigns and journeys.
- Channel Execution: Manage multi-channel personalisation activity across BAU and project-based initiatives, continuously improving based on performance insights.
- Cross-Functional Collaboration: Partner with Product, Technology, and Client teams to align onboarding, data requirements, and channel capabilities.
- Testing & Optimisation: Develop and manage testing strategies (e.g. A/B, multivariate), and drive incremental improvements in engagement, conversion and retention.
- Performance & Reporting: Monitor and report on key metrics, providing insights and recommendations to drive continuous improvement.
Requirements
- Solid experience in digital marketing, CRM, or customer journey management roles, ideally within a data-driven, multi-channel environment.
- Hands-on experience with Salesforce Marketing Cloud, Data Cloud, Ad Studio, Interaction Studio , and Airship .
- Strong project management skills, especially in operationalising strategy and onboarding complex client programs or platforms.
- Experience managing transactional or lifecycle marketing within mobile and digital environments.
- A collaborative mindset, with the ability to align and coordinate cross-functional teams and stakeholders.
- Confident working with data to inform decisions and optimise outcomes.
- Strong communication and organisational skills, with excellent attention to detail and a delivery-focused attitude.
Benefits
- Flexible working arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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