Manager, Upstream Marketing responsible for managing enabling technologies for Shoulder Arthroplasty. Collaborating with teams to drive innovation and improve clinical outcomes.
Responsibilities
Develop, maintain, and leverage diverse networks for staying informed about competition
Understand market positioning and strengths/weaknesses of key competitors
Clearly articulate the value proposition to key stakeholders
Surface new or unexpressed customer needs
Identify new customer groups and tailor marketing strategies
Prepare and deliver program updates to Upper Extremities leadership team
Drive collaboration with global marketing teams
Lead the NPI process from start to finish
Demonstrate ability of sales forecasting methods and tools
Create Project Charters, CERs, and Business Case Financial Models
Develop personal relationships with surgeon key opinion leaders
Requirements
Bachelor’s degree
8+ years of work experience
Medical device marketing or sales experience
New product development experience
Partner or collaborating with R&D and other cross-functional businesses
Excellent presentation and interpersonal communication skills
Experience with executive-level presentations
Experience building compelling presentations and dashboards
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