Hybrid Senior Marketing Manager

at Lawhive

• Job title: Senior Marketing Manager
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Poole, United Kingdom

About the role

• Senior Marketing Manager leading marketing strategy at Woodstock Legal Services. Build content and brand awareness to attract lawyer consultants and clients.

Responsibilities

• Own the content strategy, using Woodstock's consultants as the primary vehicle to demonstrate the calibre of the firm to both prospective lawyers and clients
• Design flagship content moments: industry reports, whitepapers, webinars, podcasts and video series that establish Woodstock as a leading voice in the market
• Identify and work with Woodstock's best consultants and external experts to create content that builds the firm's reputation and showcases its expertise across practice areas
• Turn Woodstock's key spokespeople into recognised thought leaders within the legal community
• Find opportunities for Woodstock voices to appear on external platforms, publications and channels
• Build a content repurposing system that maximises the reach and lifespan of every piece of content
• Define and own Woodstock's brand voice, tone and messaging across all channels
• Work with the Lawhive ‘Creative Studio’ to evolve the Woodstock brand for national scale
• Develop practice area specific messaging that builds credibility across commercial law, property and other disciplines
• Ensure brand consistency across the marketing team and wider business
• Own the content and creative strategy that builds brand awareness and drives inbound interest from both prospective consultant lawyers and clients
• Develop and evolve the consultant recruitment journey on the website, including landing pages, case studies and downloadable assets
• Work with our paid media team on campaign creative and messaging to drive inbound lawyer enquiries
• Build deep audience understanding of both consultant lawyers and prospective clients to inform every content and brand decision
• Create collateral and campaign support that helps the sales team recruit consultant lawyers
• Develop practice area specific materials that position Woodstock credibly across different legal disciplines
• Support the BD Lead with content and brand materials that help consultants win more client work
• Partner with the Landlord and Tenant in-house team to create content, collateral and thought leadership that supports their business development activity
• Provide branded materials and creative support to the Community function
• Own Woodstock's reputation strategy including review generation, legal directory submissions and PR
• Manage media and press opportunities for the firm and its consultants
• Lead award submissions across relevant legal and industry bodies
• Manage and develop two marketing executives, providing clear direction and support
• Build a team culture focused on outcomes and audience understanding rather than process and output

Requirements

• You have previous experience in the legal sector (or professional services)
• You have proven experience building a content and thought leadership programme in a B2B or professional services context
• You have strong brand instincts and can translate strategy into compelling content and creative
• You are comfortable producing or overseeing a range of formats including video, webinars, podcasts and long form content
• You understand how to build an audience, not just publish content
• You have experience marketing to both B2B and B2C audiences
• You are a hands-on operator who can also think strategically
• You thrive in fast moving, scaling businesses where you build as well as manage
• You have experience managing a team

Benefits

• 33 days’ annual leave (25 + bank holidays) plus your birthday off
• Extended Christmas holiday
• Pension contribution
• Give back - support a good cause with a charity day each year