Product Marketing Manager driving growth and go - to - market strategies for Clay's innovative solutions. Collaborating across teams and shaping product narratives to capture market opportunities.
About the role
- Director of Product Marketing for Data as a Service products at Semrush. Leading market strategy, pricing, and packaging to enhance product visibility and customer engagement.
Responsibilities
- Play a pivotal role in ensuring we deliver on our strategy to position, price, and package, and ultimately convert and upsell new and existing Semrush users
- Lead us through a new phase of growth, bringing to market our Data Platform that combines the best of what Semrush has to offer
- Provide a framework for planning Marketing and Product Marketing involvement in Data as a Service (DaaS) product releases
- Lead and navigate complex co-marketing initiatives with strategic partners, aligning messaging, joint value propositions, and go-to-market execution to drive mutual growth
- Drive cross-functional efforts to ensure product experiences and messaging support commercial, adoption, engagement, and retention goals
- Collaborate with data science, finance, and analytics to define KPIs and continuously optimize performance
- Design and implement pricing and product packaging strategy for both new and existing product portfolios
- Develop a robust customer storytelling strategy rooted in customer research, market trends, unique selling propositions (USPs), and behavioral insights
- Transform customer and market insights into value propositions, messaging, and campaigns that not only resonate but also deliver new monthly recurring revenue (NMRR) across multiple audience segments, as well as expansion MRR
- Partner with Demand Generation and Sales to craft a durable customer journey to identify customers who are most ripe to expand average checks and upgrade our data offering
Requirements
- Bachelor's degree in Business, Marketing, User Experience Design, or a related field
- MBA or advanced degree preferred
- Proven Enterprise experience (typically 8+ years) in a leadership role focused on product marketing and business strategy, including leading product launches in enterprise SaaS environments
- Proven success in sales-led growth (SLG) at scale, in particular for DaaS solutions
- Extensive experience in creating and adapting product pricing and packaging strategies
- Deep understanding of SaaS business models, including B2B and B2C approaches
- Experience managing diverse customer segments, including marketplace audiences
- Background in new product development and lifecycle marketing, with a proven ability to influence product roadmaps
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Strong communication and storytelling skills, with experience presenting to executives and managing high-impact projects
- Strong leadership and team management capabilities, focusing on mentorship and talent development
- Proficiency in leveraging data and analytics to make informed decisions and optimize the customer experience
- Implement automation and AI technologies into the day-to-day operations of the team
- Very familiar – and a passion for – the latest marketing technological trends in digital marketing (e.g., AI SEO, Agentic Search Optimization, etc.)
- Strong technical background, familiar with Product cycles and fundamentals.
Benefits
- Unlimited PTO
- Health insurance
- Travel insurance
- Employee Assistance Program
- Employee Resource Groups
- Paid parental leave
- Relief Fund
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