Commercial Manager leading sales excellence initiatives at Scope Eyecare & Healthcare. Overseeing commercial planning and execution for sales teams in the UK & Ireland.
Responsibilities
Lead sales excellence initiatives and support commercial planning for sales teams, brands, and product launches
Execute sales excellence initiatives by applying the Selling Model, customer segmentation, sales funnel strategy, and performance tracking
Act as a key partner to Sales, L&D, and Marketing to deliver sales insights, strategy, tools and measurement
Share clear data and customer insights from the UK & Ireland with the Commercial Lead and global teams
Support implementation of Selling model
Work with Sales leadership to apply customer segmentation and funnel models
Track adoption of the selling model and sales tools, reporting the impact on funnel conversion and performance
Track KPI’s across launches sales funnel and field performance
Develop sales tools, dashboards and enablement programmes to support delivery of strategic initiatives
Share feedback with the Commercial Lead on what is working well and what needs adjusting for the UK & Ireland market
Support product launches in the UK & Ireland, through customer segmentation and content development
Run post-launch reviews and provide clear, data-driven feedback to Sales, Marketing, Medical, and L&D
Analyse account and funnel data to spot growth opportunities or risks and share insights with the Commercial Lead and global teams
Partner with L&D to assess sales capabilities and address training needs
Gather field feedback to improve sales tools and training content
Represent UK & Ireland needs in global innovation discussions
Contribute UK & Ireland data and insights to core team to confirm market viability
Accountable for commercial deliverables for Go-To-Market process including segmentation, sales insights, sell-in story and objection handling
Track launch outcomes and deliver continuous feedback loop to improve tools, training and customer messaging
Support pricing, segmentation and Go-To-Market projects led by the Commercial lead
Requirements
University degree (or equivalent) in Business, Marketing, or a related field
5+ years in sales, commercial or marketing roles, ideally in medical devices, pharma, OTC, or consumer health
Experience working with UK Optical, Ophthalmology, or Pharmacy channels strongly preferred
Familiarity with both B2B and B2C sales models
Hands-on experience supporting new product launches from preparation through to post-launch review
Experience working with and developing performance dashboards
Ability to influence without authority, gain stakeholder alignment, and deliver plans that deliver on overall company and commercial objectives
Strong analytical background, and ability to translate data into insights and actions
Strong understanding of customer segmentation, sales funnels, and go-to-market planning
Proven ability to translate strategy into practical sales tools and field actions
Experience working closely with Sales, L&D, Marketing, and Medical to deliver launches and sales initiatives
Able to analyse sales and funnel data to identify trends, gaps, and opportunities
Excellent organisational and project management skills can manage multiple priorities and deadlines
Strong written and verbal communication skills able to work effectively with both field teams and senior managers
Comfortable providing constructive feedback to improve sales tools, content, and training
Experience in training support or sales enablement is a plus
Able to work independently but highly collaborative keeps others informed and engaged
Results-driven with a practical, hands-on approach to problem-solving
Willing to travel within the UK and Ireland for meetings, training, or launches.
Some additional international travel may be required ad hoc for product launches, company meetings
Flexible and adaptable responds positively to changing priorities or market needs
Self-Motivation - able to work independently and proactively on own initiative
Teamwork: Team player and excels at building relationships with customers and colleagues.
Benefits
Performance related bonus
24 days annual leave (pro rata)
Healthcare allowance beginning post probation and increasing at 2, 5 & 8 years service
Pension contributions through Zurich beginning post probation and increasing at 2, 5 and 8 years service
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