Performance Marketing Specialist managing paid campaigns for Buddyfit's Growth & Performance Marketing Team. Optimizing performance across key digital channels with a data - driven approach.
About the role
- Customer Marketing Campaign Manager driving retention and growth through strategic marketing initiatives. Collaborating with Sales and Customer Success to boost adoption and upsell in Austin, TX.
Responsibilities
- Run campaigns that create customer expansion pipeline for Sales and Customer Success.
- Ability to spot and problem solve for expansion related operations/process bottleneck
- Develop and execute lifecycle marketing strategies to drive adoption, upsell, and cross-sell within existing accounts.
- Partner with Customer Success, Sales, and Marketing to align campaign plays with account goals and customer needs.
- Build personalized campaigns triggered by customer signals (e.g., renewal windows, feature usage, etc.)
- Leverage in-product messaging, lifecycle emails, and webinars to drive feature adoption and expansion.
- Establish segmentation frameworks to target customers by adoption stage, account tier, and opportunity type.
- Own the end-to-end lifecycle of expansion campaigns—from strategy and creative through execution and reporting.
- Measure and report on campaign effectiveness (pipeline created, ARR uplift, conversion rates) and continuously optimize.
- Keep organized campaign documentation and maintain insights to inform future initiatives.
- Monitor competitors’ marketing activities and identify opportunities for differentiation.
Requirements
- Enjoy working in a collaboratively competitive and fun environment. Achieve your goals while also making others around you better too!
- Be comfortable in a fast-paced, high energy, ever changing environment
- Possess a go-getter attitude! You strive to turn any “No!” you get into a “Yes!”
- Excellent written communication that is substantive and domain-specific - Can you write a good email? Can you write copy around the benefits of a product? Can you write talking points for a PM to deliver to a webinar of customers?
- Design sensibilities - You need to be able to create 1-pagers, you don't need to 100% design and create brochures, one pagers, etc, BUT you should be able to do these on your own whether in Canva, Word, etc, doesn't matter but these have to look good and be high fidelity enough to put in front of prospects and customers without having to always wait for a designer to help you
- Hands-on experience with marketing automation tools (HubSpot, Salesforce, Webflow, etc.) and CRM segmentation
- Ability to use basic data visualization tools (e.g., Looker, Tableau) for campaign performance.
- Video creation abilities -- can you use tools to record product videos, add slides, and stitch them together
- Project management skills prioritize and manage fast-moving initiatives that involve several stakeholders, timed to product releases, with visibility across multiple teams
- Technology savvy - need to be able to use and understand our product and how it maps to the specific needs of our customers.
Benefits
- 100% health care coverage for Employee
- 401K with company matching
- Dental & Vision
- Parental Leave
- Subsidized gym membership
- Remote work stipend
- Annual team offsite
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