Running Paid Media campaigns for various clients in a performance marketing agency. Focused on daily management, analysis, and optimization of campaigns are key responsibilities.
About the role
- Performance Marketing Manager optimizing digital channels for Sand&Sky. Driving growth and scaling performance focused on TikTok and digital marketing strategies.
Responsibilities
- Develop, implement, and manage holistic performance marketing strategies across multiple channels
- Drive significant growth and scale performance specifically on TikTok
- Own the performance metrics and report on campaign performance across all channels
- Manage significant advertising budgets effectively across channels
- Conduct rigorous A/B and multivariate testing on ad creatives, copy, landing pages
- Collaborate closely with creative team to develop compelling ad creatives
Requirements
- Minimum 2 years of hands-on experience managing and scaling performance marketing campaigns across multiple paid digital channels
- Proven expertise in scaling performance specifically on TikTok Ads
- In-depth knowledge and practical experience with major advertising platforms like Meta Ads Manager and Google Ads
- Strong analytical skills with the ability to interpret complex data sets
- Proficiency in using analytics tools such as Google Analytics and Google Tag Manager
Benefits
- Employee discounts
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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