Hybrid CRM Analyst

at Queima Diária

• Job title: CRM Analyst
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Belo Horizonte, Brazil

About the role

• CRM Analyst at Queima developing customer acquisition strategies via multichannel campaigns including WhatsApp and Email. Focused on data analysis and optimization of customer journeys.

Responsibilities

• Deepen the mapping of the customer journey with a focus on acquisition
• Create and automate relationship and new-customer acquisition strategies across different channels (WhatsApp, Email, Push and Web Push);
• Continuously monitor area metrics and KPIs (being data-driven and passionate about data is essential!)
• Optimize flows and processes for CRM channels (Email and WhatsApp)
• Develop multichannel campaigns and initiatives focused on customer acquisition (push, web push, email and WhatsApp), ensuring alignment with brand pillars and coordinating with other Marketing teams
• Conduct A/B tests
• Generate reports to ensure data optimization, identify opportunities for improvement and deliver business insights

Requirements

• Solid hands-on experience in Email and WhatsApp strategies;
• Strong command of CRM concepts, operations and metrics (Email and WhatsApp) with an acquisition focus
• Expertise in audience segmentation and behavioral analysis
• Ability to translate analytical and strategic inputs into implementations and operational performance improvements
• Ability to develop and manage tests, communication flows and multichannel CRM campaigns
• Capable of organizing, coordinating data requests and interpreting data (campaigns and journeys)
• Strong knowledge of copywriting concepts and applications
• Good understanding of deliverability best practices, domains and IP management
• Excellent communication skills
• Good time management and prioritization
• Familiarity with Google Analytics;
• Interest in the B2C market;
• Degree and/or specialization in Marketing, Advertising or Business Administration;
• DIFFERENTIAL
• Experience with ActiveCampaign
• Experience with WhatsApp campaigns
• Advanced knowledge of Excel

Benefits

• Queima provides a Flash card for meal/food allowance;
• We offer co-participative Health and Dental plans with no monthly fee;
• We provide a Remote Work allowance;
• For employees in Belo Horizonte (BH), we have a fantastic, comfortable office;
• We have a Profit Sharing (PLR) program;
• Future dads at Queima receive extended paternity leave;
• To help with childcare, we offer daycare assistance;
• We offer financial assistance for English or Spanish lessons;
• You get access to our full fitness, health and wellness platform and access to Smart Fit gyms across Brazil;
• At Queima you'll find a relaxed and motivating environment;
• For development, we have performance review cycles and an exclusive learning and development platform — Queima Academy;
• Feel free — we have no dress code at Queima;
• Want to refer someone who fits Queima's culture? We have an employee referral program;