Marketing Retention Lead focusing on client engagement and lifecycle marketing for a SaaS provider. Collaborating across teams to identify and retain clients within the Accounting - as - a - Service division.
About the role
- Marketing Manager developing and implementing B2B strategies for QMH Consulting in Germany. Analyzing and enhancing marketing activities while building sustainable systems.
Responsibilities
- Analyse und Strukturierung bestehender Marketingaktivitäten
- Entwicklung einer klaren Marketingstrategie mit Fokus auf Leadgenerierung, Content und Automatisierung
- Umsetzung und Betreuung von Kampagnen (E-Mail, Social Media, Website, SEO)
- Aufbau eines nachhaltigen Marketing-Systems, das langfristig gepflegt und weiterentwickelt werden kann
Requirements
- Erfahrung im strategischen und operativen B2B-Marketing
- Kenntnisse in HubSpot, KI-gestütztem Marketing und Automatisierungstools
- Kreativität, Struktur und Umsetzungsstärke
- Freude daran, Prozesse aufzubauen und nachhaltig zu gestalten
Benefits
- Hohe Eigenverantwortung und Gestaltungsspielraum
- Zusammenarbeit mit einem engagierten, interdisziplinären Team
- Flexible Arbeitsmodelle (Projekt, Teilzeit, Festanstellung)
- Zugang zu modernen Tools und KI-Unterstützung
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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