Hybrid Conversion Rate Optimization Manager

at PlanetArt

• Job title: Conversion Rate Optimization Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $95,000 - $135,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Calabasas, United States

About the role

• Data-driven Conversion Rate Optimization leader focusing on experimentation and funnel analysis. Identifying opportunities to increase conversion rates, revenue per visitor across web and mobile platforms.

Responsibilities

• Identify user journey improvement opportunities across web and mobile experiences.
• Develop clear, data-backed hypotheses and design A/B and multivariate experiments.
• Prioritize testing roadmap based on projected impact, effort, and business objectives.
• Analyze experiment results using sound statistical methods and clearly communicate insights and recommendations to stakeholders.
• Audit end-to-end customer journeys to identify friction points and revenue leakage.
• Quantify and diagnose drop-off across key funnel stages including onboarding, product discovery, cart, and checkout.
• Conduct competitive and market analysis to inform feature enhancements and journey improvements.
• Partner with product and UX to implement optimizations that improve conversion and customer experience.
• Develop and maintain dashboards tracking core KPIs including CVR, RPV, AOV, and funnel progression.
• Analyze behavioral data, segmentation insights, and qualitative feedback to inform experimentation strategy.
• Translate analytical findings into structured, testable initiatives aligned to revenue impact.
• Partner closely with Product, Marketing, Design, and Engineering to execute testing initiatives.
• Support and promote a culture of experimentation by sharing learnings, best practices, and measurable outcomes across teams.

Requirements

• 4–8 years of experience in conversion rate optimization, growth, digital product optimization, or related performance marketing roles, ideally within eCommerce or mobile environments.
• Strong analytical foundation with hands-on experience designing, launching, and analyzing A/B and multivariate tests.
• Demonstrated success improving conversion rate, revenue per visitor, average order value, or other core performance metrics.
• Proficiency with experimentation platforms (e.g., Optimizely, VWO, Adobe Target) and analytics tools (e.g., GA4, Amplitude, Mixpanel).
• Bachelor’s degree in business, Marketing, Economics, Statistics, Data Science, Computer Science, Engineering, or a related quantitative field required, MBA or master’s degree in Analytics, Statistics, or related field a plus.
• Experience optimizing high-traffic eCommerce websites or mobile applications preferred.
• Exposure to UX research methodologies and ability to translate insights into testable hypotheses preferred.
• Background in statistics, behavioral economics, or data modeling preferred.
• Familiarity with personalization strategies, segmentation, and AI-driven optimization techniques preferred.

Benefits

• Health, Dental, and Vision Insurance
• Life Insurance
• Pet Insurance
• Mental Health Benefits
• 401(k) with matching
• Excellent Work/Life Balance – Paid Time Off, Sick Days, Paid Holidays, and Floating Holidays
• Employee Product Discounts