SEO Analyst focusing on CRO at UOL, the largest digital content company in Latin America. Responsible for SEO strategies and A/B testing for improved digital performance.
About the role
- CRO Analytics role optimizing user experience and driving sales conversions at Bidcom's e-commerce. Leveraging data analysis and testing to enhance the digital sales funnel.
Responsibilities
- Maximizar la eficiencia del embudo de ventas digital de bidcom.com.ar y gadnic.com.ar, detectando fricciones en la experiencia de compra y liderando experimentos de A/B Testing que impulsen la Tasa de Conversión (CR), el Ticket Promedio (AOV) y el crecimiento rentable del negocio.
- Analizar el comportamiento de usuarios con GA4, Amplitude, Hotjar o Clarity.
- Evaluar el funnel completo: Home → PLP → PDP → Carrito → Checkout.
- Detectar puntos de fuga, fricciones de UX/UI y oportunidades de mejora.
- Monitorear KPIs clave: CR, rebote, abandono de carrito y checkout.
- Segmentar insights por canal, dispositivo, tipo de usuario (nuevo/recurrente).
- Diseñar y liderar el Roadmap de Experimentación del ecommerce.
- Plantear hipótesis basadas en datos y ejecutar A/B, multivariados y split tests.
- Optimizar landings, fichas de producto, pricing, CTAs, promociones, carrito y checkout.
- Trabajar en conjunto con Diseño y Desarrollo para implementar mejoras ganadoras.
Requirements
- Experiencia en Ecommerce / Retail Digital.
- Dominio de Google Analytics (idealmente GA4) : Funnels, eventos, conversiones y segmentaciones.
- Experiencia en CRO y metodologías de experimentación.
- A/B testing y multivariado (VWO, Optimizely, Google Optimize – legacy).
- Manejo de Google Sheets y creación de dashboards.
- Lectura e interpretación de métricas: Conversion Rate, AOV, Revenue, Bounce, Engagement, Funnel drop-off.
- Uso de heatmaps y session recordings (Hotjar, Clarity, etc.).
- Conocimientos básicos de validación estadística (significancia, sample size).
Benefits
- Prepaga de primer nivel para vos.
- Día de cumpleaños libre.
- Descuento en SportClub.
- Descuentos exclusivos en nuestros productos.
- Licencia por paternidad extendida.
- ¡Y muchos beneficios más!
Job title
Job type
Experience level
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Not specified
Degree requirement
No Education Requirement
Location requirements
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