CRO Manager responsible for website conversion optimization in retail ecommerce. Collaborate with UX/UI teams and analyze performance metrics to drive results.
About the role
- Website CRO Lead defining and advancing the Conversion Rate Optimisation (CRO) roadmap for MYOB.com. Collaborating with multiple teams to identify and prioritize conversion opportunities.
Responsibilities
- Lead the CRO roadmap for MYOB.com
- Collaborate and partner with cross-functional team members to identify and size opportunities to increase website conversion rates (e.g. sign-ups, trials, leads, product mix, billing mix)
- Use GA4, other analytics tools, and self-service dashboards to analyse funnels, journeys, traffic sources and behaviours to identify bottlenecks and friction points on MYOB.com
- Translate complex data into clear, compelling insight summaries and recommendations for non-technical collaborators
- Champion experimentation guidelines and methodologies, including hypothesis definition, sample sizing, guardrails, success metrics and decision criteria
Requirements
- Proven hands-on experience in the Conversion Rate Optimisation of complex B2B/B2C websites, including opportunity identification through analysis and insights, experiment development, implementation, and measurement of impact
- Strong understanding of CRO guidelines, behavioural principles, awareness of pricing and positioning levers, experimentation and measurement methodologies, and common pitfalls to CRO
- Advanced proficiency in Google Analytics 4 (GA4), including events, funnels, segments, explorations and attribution
- Demonstrated ability to turn data (quantitative and qualitative) into clear, actionable insights and business recommendations
- Moderate experience using SQL would be an advantage, to complete more complex analysis with the support of Data team members
- Proficiency with web experimentation platforms (e.g. Contentful Personalisation (formally Ninetailed), Optimizely or similar) and heatmapping/session replay tools
- Strong collaboration and communication skills; comfortable influencing collaborators with data-backed recommendations; able to communicate complex data and findings
Benefits
- Enjoy a flexible, hybrid workplace that brings balance to how you work
- Set up your home office with a little financial help from us, and take advantage of great corporate discounts and vouchers from top retailers
- Benefit from our partnership with Sonder, which supports the wellbeing of our team members
- Unlock your potential via in-house training and programs, LinkedIn Learning, conferences and study assistance
- Access to a variety of leave options available to support your wellbeing, including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, community leave, study leave, and more
- Join our communities, built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution
Job title
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