SEO Analyst focusing on CRO at UOL, the largest digital content company in Latin America. Responsible for SEO strategies and A/B testing for improved digital performance.
Responsibilities
Propose and implement continuous improvements following SEO best practices to ensure maximum performance of our digital products.
Monitor, analyze, and report organic traffic performance, using data to guide decisions and identify new opportunities.
Act as manager of A/B tests on sales pages, in partnership with the CRO agency, analyzing results and ensuring conversion optimization.
Serve as the ASO curator for two of our apps, tracking metrics, proposing improvements, and validating deliverables from the partner agency.
Requirements
Bachelor's degree in Marketing, Advertising, Business Administration, Information Systems, Data Science, or related fields.
Proven experience in SEO, including on-site and off-site strategies.
Proficiency with analytics tools such as Google Analytics, Google Search Console, SimilarWeb, Power BI, SEMrush, and Ahrefs.
Knowledge of CRO (Conversion Rate Optimization) metrics.
Experience managing A/B tests and optimizing conversion pages.
Familiarity with ASO (App Store Optimization) concepts.
Knowledge of Agile methodology.
Benefits
Meal allowance and/or meal voucher.
Transport allowance.
Private pension plan.
Health and dental insurance.
Life insurance.
Partnership with TotalPass.
ZenKlub for online therapy.
UOL Care: psychological, nutritional, physiotherapy, and physical education guidance.
Extended maternity and paternity leave.
Childcare assistance.
Discount partnerships with major institutions such as FIA, FAAP, PUCRS, and UNINASSAU, plus 50% off all courses on the Portal Educação platform.
70% discount on the English 2.0 course on the Portal Educação platform and 50% off courses at EA Banking School.
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