Senior Manager overseeing Franchise Marketing and Marketing Automation at Cruise Planners. Responsible for guiding marketing initiatives to grow franchise sales and travel sales across channels.
About the role
- Senior Growth Marketing Manager enhancing brand narratives for measurable growth at Peppr, focusing on experimentation and conversion optimization across the funnel.
Responsibilities
- Own CRM-based growth analysis and experimentation, including lead lifecycle, cohort performance, and funnel conversion (visitor → lead → MQL → SQL → activation)
- Build and maintain customer and lead segments by ICP, behavior, source, and lifecycle stage
- Use CRM and product data to identify high-intent segments and prioritize experiments
- Partner with Sales to analyze lead quality, routing, and MQL/SQL conversion by segment
- Design experiments informed by segmentation insights (not generic traffic averages)
- Ensure paid and organic growth efforts are properly tracked, attributed, and segmented
- Design and run growth experiments across organic surfaces (website, content, lifecycle) and paid entry points (landing pages, offers, funnel flows)
- Identify and diagnose funnel drop-offs and conversion bottlenecks
- Partner with Brand & Content to test narratives, proof points, and CTAs in-market
- Partner with PMM to validate ICPs, value props, and message-market fit
- Partner with Performance Marketing to test paid traffic hypotheses and improve post-click conversion and lead quality
- Improve lead quality and MQL/SQL conversion in collaboration with Sales
- Build and maintain a growth experiment backlog and learning repository
- Use performance channel data to inform funnel and conversion improvements
- Use paid and organic data together to identify funnel leakage and opportunity
- Influence creative, offers, and landing experiences used in paid channels
- Report clearly on what’s working, what’s not, and what we’re changing next
Requirements
- 4–7+ years in growth, lifecycle, demand, or conversion optimization roles
- Hands-on experience running A/B tests and CRO initiatives
- Strong hands-on experience with CRMs (e.g., HubSpot, Salesforce, or similar) and with lifecycle tools (email, onboarding, nurture)
- Proven ability to build and analyze customer segments and cohorts
- Experience using CRM data to improve lead quality, conversion, and revenue outcomes
- Strong analytical skills; comfortable working directly with raw funnel data
- Experience partnering with Sales on pipeline and conversion analysis
- Working knowledge of analytics tools (GA, Amplitude, Mixpanel, etc.)
- Ability to write basic SQL or work comfortably with data warehouses
- Experience improving lead quality and conversion rates
- Experience collaborating with paid marketing teams and using their data
- Comfort working in lean teams with limited resources
- Proven track record of measurable growth impact
- Prior startup or early-stage experience
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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