VP of Digital Growth & Acquisition marketing improving funnel performance and conversion efficiency across OnePay. Collaborating with teams to drive marketing strategies and structured experimentation.
About the role
- Growth Manager executing email and SMS campaigns to optimize customer lifecycle for a wellness brand. Collaborating with the Director of Growth Marketing within a high-output team.
Responsibilities
- Build, QA, and deploy email and SMS campaigns in Klaviyo on a weekly cadence
- Take campaign messaging direction and monthly content calendar from the Director of Growth and translate into fully executed sends — copy, creative briefing, segmentation, scheduling
- Own the promotional and evergreen send calendar — coordinate timing across product launches, sales, and retention moments
- Improve campaign lead time from 2–3 days to a 7-day standard for all sends
- Monitor deliverability, list health, and segmentation hygiene
- Run structured A/B tests across subject lines, send times, copy angles, CTAs, and creative formats
- Build a testing cadence that compounds — every send teaches us something
- Translate test results into clear recommendations for campaign strategy and creative direction
- Leverage lifecycle send data to inform landing page and PDP testing priorities
- Collaborate with Director of Growth and web agency on CRO experiments tied to lifecycle traffic
- Flag conversion drop-off points in the email-to-purchase funnel and propose solutions
- Brief external email/SMS creative partners with clear specs, copy direction, and visual guidance
- Manage the creative feedback loop and keep campaigns on schedule
- Build repeatable templates and brand-approved asset libraries to increase throughput
- Track and report on email and SMS performance weekly: revenue, open rates, click rates, conversion, list growth
- Conduct cohort and flow analysis to identify gaps and opportunities across the customer journey
- Translate data into clear recommendations for the Director of Growth
Requirements
- 1–3 years in lifecycle marketing, email marketing, or ecommerce growth at a DTC brand or agency
- Hands-on Klaviyo expertise — you can build flows, segments, campaigns, and reporting without hand-holding
- Strong project management instincts — you keep campaigns on schedule and hold creative partners accountable
- Comfortable in a fast-paced, test-and-learn environment with weekly shipping expectations
- Excellent written communication — you write clear briefs, compelling copy, and concise performance updates
- Strong analytical mindset — comfortable reading campaign data and translating it into action
- You are driven by a high-growth environment
- You want to be hands-on keyboard — in the platforms, not just overseeing
- You enjoy building, testing, and optimizing — not just reporting on what happened
- You’re excited to be a right-hand partner, not just execute tasks
- You’re curious, proactive, and growth-minded
- You care about outcomes, not vanity metrics
- Experience with subscription commerce (Recharge, Stay.AI, Skio, or similar) (Nice to Have)
- Familiarity with Postscript or similar SMS platforms (Nice to Have)
- Working knowledge of Shopify (themes, metafields, basic Liquid) (Nice to Have)
- Background in health, wellness, or sports nutrition brands (Nice to Have)
- Experience managing agency creative partners (Nice to Have)
- Comfort with AI-assisted workflows and productivity tools (we use Claude, ClickUp, Granola) (Nice to Have)
Benefits
- Competitive compensation
- Fully-paid health, dental, and vision insurance
- Manhattan office with a flexible hybrid setup and generous PTO
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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